EA Sports, a privately owned company headquartered in Canada, was founded in 1992 and employs approximately 310 individuals. The company specializes in computer games, functioning as a division of Electronic Arts that develops and distributes video games.
On September 16, 2026, Saudi Arabia’s Public Investment Fund was reportedly considering a merger between Electronic Arts (EA) and its gaming company, Savvy Games. This potential deal could place EA franchises like Madden and skate. under one of the world's largest gaming groups, with skate. remaining under EA's direct control despite a corporate ownership change. Savvy is also in the process of acquiring Chinese mobile gaming company Scopely for $6 billion. Earlier the same day, Electronic Arts' Alex Dao, speaking at CANNES Lions with LiveRamp’s Frederick Stanichev and DoorDash’s Katie Daleo, discussed how marketers are shifting strategies to find moments of active consumer engagement amid fragmented attention across platforms like video games and delivery apps. This follows news from September 14, 2026, detailing a "Madden NFL 27 Squad Builder" that allows players to construct a lineup from all 3111 available players, outlining rules for nine personnel groupings and eleven slots across offensive, defensive, and special teams positions.
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