LoopMe

http://loopme.com
https://www.linkedin.com/company/loopme/

LoopMe is a privately owned company headquartered in the UK. Operating as a subsidiary of Mayfair Equity Partners, and founded in 2012, it employs approximately 340 individuals. Specializing in advertising services, the company provides AI-powered, brand-based mobile ad attribution solutions. It also operates subsidiary Chartboost.

Revenue

Founded

2012

Headcount

399

Headquarters

United Kingdom

Primary Segment

Advertising Services

Ownership

Privately Owned

Deployments

News Summary:

The Trade Desk (TTD) recently incorporated LoopMe's Brand Lift measurement directly into its platform, providing worldwide brand advertisers with real-time brand lift results within existing Trade Desk workflows across multiple global markets. This follows LoopMe securing its ninth patent on September 10, recognizing its Residual Index Selection Algorithm (RISA). Released in 2022, RISA is the AI powering the real-time control groups used in LoopMe’s brand lift measurement, building statistically robust control groups from non-incentivized mobile users by matching exposed profiles with unexposed ones sharing over 50 characteristics. Previously, on September 7, The Trade Desk expanded its brand lift measurement capabilities by integrating a LoopMe solution that enables customers to measure brand lift across multiple ad markets simultaneously, offering region-by-region views of how global campaigns generate incremental upper-funnel impact, such as boosts to awareness and recall. This integration initially made LoopMe's Brand Lift measurement product available through The Trade Desk's Measurement Marketplace, allowing advertisers to set up brand lift studies within their campaign workflow, which The Trade Desk announced on September 5, confirming the service's availability across more than 35 markets and 17 languages for real-time brand lift tracking.

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LoopMe offers 3 products in the ad tech and services industry. LoopMe's product portfolio comprises of ad measurement and verification, data, targeting and identity and RTB and programmatic.

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Sep

15th

2026

01:42

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Product Updates

Trade Desk (TTD) Adds In Workflow Brand Lift Measurement Across Global Markets

Trade Desk (NasdaqGM:TTD) is adding LoopMe's Brand Lift measurement directly into its platform for brand advertisers worldwide. The integration is designed to deliver real-time brand lift results inside existing Trade Desk workflows across multiple global markets.

Yahoo Finance

Sep

10th

2026

08:44

Emerging Tech, Artificial Intelligence, B2B Tag, Patent Filings

LoopMe’s 9th patent recognizes real-time AI control groups for brand lift measurement

The latest patent in LoopMe’s ever-expanding IP portfolio covers RISA (Residual Index Selection Algorithm), the AI behind the real-time control groups used in LoopMe’s brand lift measurement. Released in 2022, RISA builds statistically robust control groups from non-incentivized mobile users, matching each exposed profile with an unexposed one that shares 50+ characteristics.

LoopMe

Sep

7th

2026

22:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

The Trade Desk expands brand lift measurement to unify global campaign performance

The news: The Trade Desk (TTD) integrated a solution from LoopMe that lets customers measure brand lift across multiple ad markets simultaneously. The integration will help brands gain a region-by-region view of how their global campaigns generate incremental upper-funnel impact, such as boosts to awareness and recall.

eMarketer

Sep

7th

2026

19:20

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships, Product Updates

LoopMe brand lift joins Trade Desk measurement marketplace

LoopMe has integrated its Brand Lift measurement product with The Trade Desk's Measurement Marketplace, making the service available to advertisers using the platform. The integration lets buyers set up brand lift studies within The Trade Desk's existing campaign workflow.

CMOtech UK

Sep

5th

2026

16:50

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships, Product Updates

Trade Desk (TTD) Adds Real Time Brand Lift Measurement In 35 Markets

The Trade Desk (NasdaqGM:TTD) has integrated LoopMe's Brand Lift measurement into The Trade Desk Measurement Marketplace for advertisers worldwide. The integration enables brand lift tracking across more than 35 markets and 17 languages within advertiser workflows.

Simply Wall Street

Sep

4th

2026

09:40

Emerging Tech, B2B Tag, Product Updates

Trade Desk (TTD) Opens Direct Brand Lift Measurement Inside Its Core Ad Platform

Trade Desk (NasdaqGM:TTD) is adding LoopMe Limited to its Measurement Marketplace, giving advertisers direct access to scalable Brand Lift measurement inside the core platform. The integration allows real-time brand impact analysis across global markets within existing Trade Desk workflows.

Yahoo Finance

Sep

4th

2026

09:40

Emerging Tech, B2B Tag, Marketing and Promotional Activities, Product Updates

Trade Desk (TTD) Opens Direct Brand Lift Measurement Inside Its Core Ad Platform

Trade Desk (NasdaqGM:TTD) is adding LoopMe Limited to its Measurement Marketplace, giving advertisers direct access to scalable Brand Lift measurement inside the core platform. Trade Desk (NasdaqGM:TTD) is adding LoopMe Limited to its Measurement Marketplace, giving advertisers direct access to scalable Brand Lift measurement inside the core platform.

Yahoo Finance Singapore

Sep

3rd

2026

15:30

Partnerships and Alliances, Emerging Tech, New Offerings, B2B Tag, Partnerships, New Offerings

LoopMe Announced Brand Lift Integration with The Trade Desk

LoopMe Brand Lift is now available through a direct API integration with The Trade Desk Measurement Marketplace. LoopMe, the global leader in brand performance, has today announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow.

MarTech Cube

Sep

3rd

2026

00:52

Emerging Tech, Partnerships and Alliances, B2B Tag, Partnerships

LoopMe Integrates With The Trade Desk To Help Advertisers Measure Brand Impact

LoopMe has integrated with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow.

B&T

Sep

2nd

2026

11:30

Partnerships and Alliances, Emerging Tech, New Offerings, Partnerships, New Offerings

LoopMe Launches Brand Lift Integration with The Trade Desk

LoopMe Launches Brand Lift Integration with The Trade Desk LoopMe Brand Lift is now available through a direct API integration with The Trade Desk Measurement Marketplace. LoopMe , the global leader in brand performance, has today announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow.

Morningstar

Aug

28th

2026

04:04

Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings

ChinaJoy Presentation Recap | Smarter AI: An engine for full-cycle mobile growth

At this year’s ChinaJoy, LoopMe’s Rocky Zheng and Claire Wu took to the stage to deliver a keynote presentation about how AI can be harnessed to build a full-cycle engine for mobile growth. Exploring the four key pillars of agentic AI, business outcomes, premium supply, and mobile in-app, the session unpacked how LoopMe’s proprietary technology stack, including the newly-released Chartboost Direct, helps advertisers and publishers build an efficient, effective platform for growth.

LoopMe

Aug

25th

2026

06:53

Emerging Tech, Marketing and Promotional Activities, Product Updates

LoopMe Expands PurchaseLoop with CPI and CPA Optimisation

Martech Vibe

LoopMe's customers primarily consist of entertainment content rights and consumer Electronics companies. Examples of LoopMe's customers include Sony Pictures Entertainment and TCL Communication.

Analysis

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Analysis

Data

LoopMe

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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