Affinity Solutions

News Summary:

On September 16, 2026, Affinity Solutions collaborated with Salesforce to integrate its Consumer Purchase Insights natively into Salesforce’s Data 360 Clean Room solution, providing marketers direct access to purchase insights on over 95 million U.S. consumers. Previously, on September 10, the company offered consumer purchase insights to enhance visibility into spending behaviors across brands and categories, aiming to power real-time decisions and assess the sales impact of marketing campaigns, as highlighted in "The Receipt: Black Friday and Cyber Monday Shopping Trends." Earlier, on September 3, Lori Barton, Director of Client and Partner Success at Affinity Solutions, discussed why existing travel marketing metrics often fail to demonstrate business impact to CFOs, despite an abundance of dashboards and attribution models. This followed an August 28 partnership with Cuebiq to deliver holistic attribution by combining visits and sales data, addressing the challenge marketers face in measuring the success of campaigns driving traffic to physical locations beyond traditional metrics. Earlier in August, specifically on the 19th, Affinity Solutions released "Part 4: Attention That Converts," the final installment of its "Audiences That Buy" playbook, which emphasized audience quality over creative content as the primary driver of video completion rates, as detailed by Senior Sales Agencies and Platforms Lauren Walsh.