Affinity Solutions

Affinity Solutions

http://www.affinity.solutions
https://www.linkedin.com/company/affinity-solutions/

Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.

Revenue

Founded

2005

Headcount

241

Headquarters

US

Primary Segment

Advertising Services

Ownership

Privately Owned

News Summary:

The CNBC/NRF Retail Monitor, powered by Affinity Solutions, reported on April 21, 2026, that retail spending showed solid growth in March, with consumers benefiting from increased tax refunds despite higher gas prices and weaker sentiment. This followed the April 14, 2026, announcement by the National Retail Federation (NRF), which stated that retail sales rose in March as higher-than-usual tax refunds compensated for rising gasoline prices, according to the same monitor.

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May

22nd

2026

00:47

80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released by the Affinity Solutions Outcomes Marketing Council, a collaborative forum that includes leaders from DoubleVerify, Claritas, Lexitas and more, focused on advancing outcomes-based advertising and measurement.

May

21st

2026

07:36

Measurement’s Tipping Point: The Optimization Blueprint for Brand Growth

Affinity Solutions Outcomes Marketing Council study of 210 senior brand and agency marketers quantifies the systemic cost of disconnected data and measurement NEW YORK, May 21, 2026—Despite years of significant technological investments, most marketers still

Affinity Solutions

May

21st

2026

07:33

80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

NEW YORK--(BUSINESS WIRE)--May 21, 2026-- Despite years of significant technological investments, most marketers still cannot connect ad exposure to actual purchases in real-time for measurement or optimization, according to new research released today by the Affinity Solutions Outcomes Marketing Council, a collaborative forum that includes leaders from DoubleVerify, Claritas, Lexitas and more, focused on advancing outcomes-based advertising and measurement.

Associated Press

May

21st

2026

03:30

Emerging Tech, B2B Tag

80% of Brand and Agency Marketers Optimize Without Verified Purchase Data — 35% Say Results Don’t Hold Up

Affinity Solutions Outcomes Marketing Council study of 210 senior brand and agency marketers quantifies the systemic cost of disconnected data and measurement NEW YORK--(BUSINESS WIRE)-- Despite years of significant technological investments, most marketers still cannot

May

20th

2026

01:00

Spring spending stayed strong as economic pressures intensified

Monthly Retail Sales CNBC/NRF Retail Monitor, powered by Affinity Solutions, is a monthly measure of retail sales. Retailer Bottom Line: Spending continued to power ahead in April, but now that tax refund season is over, expect a cloudier outlook heading into the summer as consumers — particularly lower-income consumers — struggle with higher prices amid weaker wage growth.

National Retail Federation

May

18th

2026

01:00

Artificial Intelligence, B2B Tag

Nearly 91% of marketers believe their platform results are overstated. Here’s what it’s costing them.

Marketing has always run on signals. The question is whether those signals are telling the truth. According to new research from the Outcomes Marketing Council, a collaborative forum of senior marketing and advertising leaders convened by Affinity Solutions, the answer for most marketers is: not reliably.

May

13th

2026

19:30

Big Data/Analytics, B2B Tag

Affinity Solutions

SHOPPER SHOWDOWN Every purchase tells a story. What's yours? 3 rounds. Wager your points. Most CMOs don't break 3,000. How to Play We turn purchase behavior from 95M consumers into optimized marketing outcomes—that's our edge. Now unlock yours and get the real story on buyer behavior.

May

13th

2026

11:49

Retail spending remains resilient amid inflation pressures, NRF reports

WASHINGTON — The National Retail Federation said retail sales increased for the seventh consecutive month in April as consumers continued to spend on key household needs despite rising fuel costs and lingering inflation concerns. According to the latest CNBC/NRF Retail Monitor, powered by Affinity Solutions, total retail sales excluding automobile dealers and gasoline stations rose 0.34% seasonally adjusted month over month in April and increased 5.73% year over year on an unadjusted basis.

Chain Drug Review

May

13th

2026

01:00

NRF: Retail sales grow in April

Specifics from key retail sectors for April are below. •Clothing and accessories stores were up 0.59% month over month and up 9.75% year over year. •Sporting goods, hobby, music and book stores were up 0.12% month over month and up 8.55% year over year.

Chain Store Age

May

12th

2026

07:30

Emerging Tech, B2B Tag

Audiences That Buy: A Consumer Purchase Audience Playbook

Part 1 of 4: How Verified Purchase Targeting Drives Measurable Outcomes By Luca Ledonne, Vice President, Agency and Platform Sales Marketing has a data problem. Most audiences are built on what consumers might do (what they searched, browsed, watched and looked like), not what they actually did.

Affinity Solutions

May

4th

2026

08:35

New Offerings, Big Data/Analytics, B2B Tag

Ad Age Brand Loyalty Tracker Powered by Affinity Solutions

Our New Report with Ad Age Shows Where Brand Loyalty is Earned, Lost, and Growing Understanding consumer loyalty has never been more critical, or more complex. We’re proud to announce a powerful new resource for brands and marketers: the Ad Age Brand Loyalty Tracker, powered by Affinity Solutions.

Affinity Solutions

Apr

24th

2026

13:27

Own the Back-to-School Moment

© 2026 | Affinity Solutions, Inc. All Rights Reserved / All logos and marks, as well as all other proprietary materials depicted herein, are the property of Affinity Solutions, Inc.

Affinity Solutions

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