Affinity Solutions is a privately owned company headquartered in the US. Founded in 2005, and with approximately 250 employees, the company specializes in advertising services. Affinity Solutions functions as a data-led intelligence platform that utilizes purchase signals to assist marketers, agencies, and media organizations in measuring media performance.
Affinity Solutions recently formed a partnership with Cuebiq on March 18, 2026, combining Cuebiq’s verified visit measurement with Affinity Solutions’ Consumer Purchase Lift to provide holistic attribution insights and a more complete view of campaign performance. This follows the March 10, 2026 release of the CNBC/NRF Retail Monitor, powered by Affinity Solutions, which reported February 2026 retail sales grew with moderate month-over-month and strong year-over-year gains. Previously, on March 8, 2026, the 2025 CNBC/NRF Retail Monitor, also powered by Affinity Solutions, published its Q4 and Year in Review data, revealing that consumer spending in 2025 across 11 retail categories reflected a recalibration rather than a pullback. Earlier, on February 12, 2026, the CNBC/NRF Retail Monitor, again powered by Affinity Solutions, announced January 2026 retail sales saw a moderate monthly increase and strong year-over-year gains, marking a fourth consecutive monthly gain. NRF President and CEO Matthew Shay noted consumers demonstrated continued resilience with moderate spending growth following record-high holiday season spending.
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