Locality, a privately owned company headquartered in the US, reported $80.0M in revenue as of 2024. Founded in 2023 and employing approximately 370 individuals, the company specializes in local advertising. Locality was formed through the merger of Gamut and CoxReps. It offers targeted advertising solutions by combining traditional broadcast television with digital streaming to reach specific audiences based on demographics, location, and behavior. The company serves a diverse client base, including small local businesses, regional chains, national brands, and political campaigns.
On April 30, 2026, Locality appointed Steve Fish and Adam Quinn as vice presidents of sales to expand its national go-to-market strategy for Collective, the company’s data-driven broadcast solution that enables national advertisers to plan and activate local television inventory at scale. These senior hires aim to support growing demand for simplified audience-based access to local television at a national scale. Previously, on April 16, 2026, Locality announced a landmark integration of Nielsen’s Media Data Engine (MDE), becoming the first broadcast sales organization to implement the offering at scale. This integration is designed to accelerate demographic audience delivery across local markets and modernize local TV measurement in the U.S.
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