Locality, a privately owned company headquartered in the US, founded in 2023, employs approximately 370 individuals. The company reported $80.0M in revenue as of 2024. Specializing in advertising services, Locality was formed through the merger of Gamut and CoxReps, functioning as an advertising technology company focused on local advertising. The company combines traditional broadcast television with digital streaming to offer targeted advertising solutions, reaching specific audiences based on demographics, location, and behavior. Locality serves a client base that includes small local businesses, regional chains, national brands, and political campaigns.
On July 7, 2026, Locality highlighted proprietary market-level data as the fundamental source for advertising outcomes, asserting that the opportunity for AI to act as a competitive differentiator in advertising is diminishing. Previously, on July 2, 2026, the company issued insights on local spending patterns for the America 250 Fourth of July celebrations, emphasizing that consumer behavior and spending habits for national events are still determined by local markets across the 50 states. This followed its June 26, 2026, report detailing diverse consumer travel preferences across major U.S. cities, citing MRI-Simmons Q2 2026 data. The report noted, for instance, that Chicago consumers are 31% more likely to attend conventions, San Francisco consumers are 65% more likely to go on wellness retreats, Washington D.C. consumers are 40% more likely to visit an international city, and Los Angeles consumers are 28% more likely to take a cruise.
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