The Weather Channel, a privately owned company headquartered in the US and a subsidiary of Allen Media Group, functions as a tier 1 media tech buyer. Founded in 1982, the company employs approximately 920 individuals. Its main product is broadcast television and radio, creating weather-oriented content and operating a portfolio of programming for television, radio, online, and print.
On July 8, 2026, The Weather Channel increased the cost of its direct-to-consumer streaming service, available on platforms such as Android TV, Fire TV, Roku, and Samsung TVs. Monthly subscriptions rose from $2.99 to $4.99, while annual plans increased from $35 to $49.99. Earlier that day, the company revived the distinctive look and feel of its 1990s broadcasts across its websites and mobile application through a "RetroCast" feature, which recreates the presentation style of the era’s “Weather on the 8s” segments. This follows The Weather Company's appointment of Jay Humphlett as General Manager of its Aviation and Public Sector division on June 23, 2026. Humphlett, an executive with technology and public sector experience, joined the executive leadership team to lead growth strategies in global defense, intelligence, aviation, and government technology markets. He is tasked with evolving operating models to scale advanced weather insights for operational environments worldwide, including through its Dynamic Risk Operations Platform (DROP).
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The Weather Channel offers 2 products in the media and telecoms services industry. The Weather Channel's product portfolio comprises of media and TV services and broadcast television and radio.
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