The Weather Channel, a privately owned company headquartered in the US and a subsidiary of Allen Media Group, functions as a tier 1 media tech buyer. Founded in 1982, the company employs approximately 920 individuals. Its main product is broadcast television and radio, creating weather-oriented content and operating a portfolio of programming for television, radio, online, and print.
On September 11, 2026, Michelle Kilroy, Chief Human Resources Officer for The Weather Company, emphasized the critical role of visible leadership, consistent communication, and increased transparency in cultivating trust among employees. This internal focus followed the company's divestment from IBM, a period requiring the organization to become a standalone business while navigating significant structural changes. Previously, on August 28, The Weather Company announced a strategic partnership with prediction market platform Kalshi. This collaboration aims to expand the weather trading business by utilizing enterprise-grade weather data feeds to verify outcomes on climate-prediction trades and provide settlement data for weather hedging activity on Kalshi's platform. This development led to concerns among climate scientists by August 31, who worried about the potential "gamification" of extreme weather as Kalshi moved to verify these trades in partnership with The Weather Company, which operates both the Weather Channel app and weather.com.
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The Weather Channel offers 2 products in the media and telecoms services industry. The Weather Channel's product portfolio comprises of broadcast television and radio and media and TV services.
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