Athletic Truth Group (ATG)

News Summary:

On July 4, 2026, Athletic Truth Group (ATG) addressed a prevalent misunderstanding regarding lower back issues, stating that while individuals cannot escape gravity, practical solutions, exemplified by the founder's parents (aged 69 and 72, who have consistently applied ATG Basics for nearly a decade), offer effective relief. Earlier, on June 13, 2026, ATG published guidance on "Further Back Extension Accessibility & Understanding," demonstrating methods to safely mitigate lower back pain and injury, including holding specific positions until fatigued—a technique with over 60 years of use in physical therapy—and noting that bending over is a primary cause of lower back injury. Previously, on June 6, 2026, the company outlined "Every Solution Counts: $9 Knee Rebuilding," identifying stepdown progression, split squat mobility progression, and full squat strength progression as the three most impactful knee over toes movements it has coached over 16 years for enhancing knee function. On May 22, 2026, ATG released "Every Regression Counts… SHOULDERS!," asserting that measurable strength increases, particularly in movements that reverse the throwing motion, are the most effective way to reduce or eliminate shoulder pain, commonly caused by throwing. This followed its May 16, 2026, advice in "Every Regression Counts…" on progressing a bodyweight hamstring curl, highlighting that uphill movement or sprinting are more fundamental for hamstrings than the curl exercise itself.