Spotify

Spotify

https://www.spotify.com/
https://www.linkedin.com/company/spotify/

Spotify, a publicly owned company headquartered in Sweden, founded in 2006, employs approximately 16,200 individuals, and reported $18.7B in revenue as of 2025. The company provides audio streaming and media services, offering digital copyright restricted recorded music and podcasts, including content from record labels and media companies.

Revenue

Founded

2006

Headcount

7,000

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Publicly Owned

News Summary:

Spotify is currently testing an update to its Discover Weekly feature, which introduces added phrasing to genre/mood filters, replacing the existing single-word filters, according to a July 10 report. Also on July 10, the company expanded the number of items users can pin in their libraries to 20, a significant increase from the previous limit of four, with this update rolling out globally for all users. Earlier that day, legal documents revealed that Spotify, alongside Apple, Amazon, Pandora, and Google, coordinated to remove Irving Azoff’s Global Music Rights (GMR) from mechanical rate-setting proceedings in the U.S. On July 9, Spotify demanded that prediction market operators Kalshi and Polymarket remove its logo from their platforms and clarify that no commercial partnership exists, following manipulated streams on the Kalshi Spotify streaming market. This demand followed news from July 9 that Spotify’s reclassification of premium music tiers as audiobook bundles triggered a nearly $500 million shortfall in mechanical royalties for U.S. songwriters and publishers.

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Spotify offers 2 products in the media and telecoms services and ad tech and services industries. Spotify's product portfolio comprises of media and TV services and ad measurement and verification.

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Spotify's revenues were $18.7B in 2025. Caretta Research has split Spotify's revenue into 2 different product categories, the largest of which is music streaming, which represents 100% of Spotify's revenue.

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Jul

24th

2026

09:43

Emerging Tech, B2B Tag, Business Fraud, Regulatory Compliance

EXCLUSIVE: Spotify Deleted 500,000 Fake Malcolm Todd Streams. A Former SEC Lawyer Says the Bots May Have Committed a Federal Crime

Spotify (NYSE: SPOT ) reportedly deleted more than 500,000 fake streams of Malcolm Todd’s “Earrings” after the song shot to the top of the U.S. chart overnight. The suspected motive: a $3 million Kalshi market on June’s most-streamed song.

Jul

24th

2026

09:31

Emerging Tech, B2B Tag, Product Updates

Forget Shazam: Spotify is working on in-app song ID

TL;DR Spotify is developing a song identification function, judging by code in its app. The feature will let you ID music playing nearby using your phone’s microphone without leaving the Spotify app. It’s unclear when song ID will make its way to Spotify users.

Jul

24th

2026

07:49

New Offerings, Emerging Tech, B2B Tag, Legal Issues and Lawsuits, New Offerings

The Platform Paradox: How Spotify Became The Sheriff And Chief Beneficiary Of AI Music Fraud

On July 16, 2026, Lorde opened Instagram and told a tech platform to keep its artificial intelligence away from her art. Spotify’s “About the Song” feature — an AI tool still in beta that scrapes third-party sources to generate contextual blurbs — had produced a hallucinated narrative about one of her tracks, attributing a stage performance to the wrong song entirely.

Jul

24th

2026

07:43

EXCLUSIVE: Spotify Deleted 500,000 Fake Malcolm Todd Streams. A Former SEC Lawyer Says the Bots May Have Committed a Federal Crime

Spotify (NYSE: SPOT ) reportedly deleted more than 500,000 fake streams of Malcolm Todd's "Earrings" after the song shot to the top of the U.S. chart overnight. The suspected motive: a $3 million Kalshi market on June's most-streamed song.

Jul

24th

2026

06:30

New Offerings, B2B Tag, New Offerings

Spotify Builds A Music-Video Ecosystem

Why It Hits: During the ’80s, ’90s, and ’00s, music videos were a huge deal — they broke artists, served as the centerpieces of album rollouts, and minted new Hollywood directors. That largely disappeared with the advent of streaming, which shifted the industry’s priorities and hollowed out its middle class of artists.

The Future Party

Jul

24th

2026

06:30

B2B Tag, Business Fraud

The Spotify-Kalshi issue shows that music’s fraud systems work (Guest column)

The initial reaction to the Spotify-Kalshi controversy over Malcolm Todd’s “Earrings” is easy to understand. “Music prediction markets are dangerous. Streaming charts can be gamed. Shut the whole thing down before it gets worse!” Nobody in music should dismiss that concern.

Jul

23rd

2026

14:32

Emerging Tech, B2B Tag

Spotify's next trick could take a page from Pixel's Now Playing

Edgar Cervantes / Android Authority TL;DR Spotify appears to be working on a new tool for song identification. While it doesn’t work just yet, text strings in the app clearly allude to the functionality, including requests for microphone access.

Android Authority

Jul

23rd

2026

11:46

Capital Investment, Emerging Tech, B2B Tag, Investments

How Big Tech Is Quietly Destroying Your Right to Own

Do you own the music that you listen to? If you collect vinyl records or just happen to still have CDs laying around, then you do. But the majority of us in 2023 rely on subscription services like Spotify or Apple Music to borrow the music we enjoy.

Jul

23rd

2026

06:30

New Offerings, B2B Tag, New Offerings

Agents Question Spotify’s Reserved Ticket Program As Debate Grows Over Fan Data

LONDON (CelebrityAccess) — Spotify’s new Reserved ticketing program is generating debate across the live music industry, with booking agents questioning whether the feature could shift control of valuable fan relationships away from artists and their teams and toward the streaming platform.

Celebrity Access

Jul

23rd

2026

05:48

Events, B2B Tag, Marketing and Promotional Activities, Events and Conferences, New Offerings

Spotify's 'Your Summer Persona' gives Egyptians a personalised summer

In Egypt, summer has its own rhythm. It is the sound of road trips, Sahel weekends, late-night drives, beach days and gatherings that somehow turn into sunrise. Spotify is tapping into that feeling with Your Summer Persona, a new personalised in-app experience that turns each listener’s summer vibe into a shareable identity.

Campaign Middle East

Jul

23rd

2026

04:25

New Offerings, B2B Tag, New Offerings

Spotify takes a swing at YouTube and MTV with daily Top 50 music video chart

Tushar Mehta / SoundGuys TL;DR Spotify is expanding its video program, now allowing artists to pitch their videos for personalized playlists. Alongside personalized video playlists, Spotify will also release a daily Top 50 leaderboard for the most played songs globally.

Jul

23rd

2026

01:55

Emerging Tech, B2B Tag

Transfer playlists and data from Spotify to YouTube Music in 2026

Streaming platforms are among the services we use most in our daily lives. Music is everywhere—it accompanies us throughout the day and often serves as the soundtrack to our evenings. In the process, we accumulate vast amounts of data.

Examples of Spotify's suppliers include The Trade Desk, InMobi and Google.

Example Suppliers

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Example Partners

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Analyst insight reports

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