Spotify, a publicly owned company headquartered in Sweden, was founded in 2006 and employs approximately 16,200 people. It reported $18.7B in revenue as of 2025. The company specializes in media and TV services, functioning as an audio streaming and media service provider. It offers digital copyright restricted recorded music and podcasts, including music from record labels and media companies.

2025 Revenue

Founded

2006

Headcount

16,199

Headquarters

Sweden

Primary Segment

Media and TV services

Ownership

Publicly Owned

News Summary:

On May 1, 2026, Spotify introduced a new "Verified by Spotify" badge, a green checkmark displayed alongside an artist's name, to distinguish human creators from AI-generated music. This initiative aims to combat the influx of algorithmic tracks and prioritize authentic human artists on the platform. Earlier on the same day, Spotify also rolled out updates to its long-standing logo, suggesting an evolution of its brand visuals, a move that occurred concurrently with similar brand design refreshes from Xbox.

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Spotify offers 2 products in the ad tech and services and media and telecoms services industries. Spotify's product portfolio comprises of media and TV services and ad measurement and verification.
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Spotify's revenues were $18.7B in 2025. Caretta Research has split Spotify's revenue into 2 different product categories, the largest of which is music streaming, which represents 100% of Spotify's revenue.
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Examples of Spotify's suppliers include Google, InMobi and The Trade Desk.

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