Viamedia is a privately owned company headquartered in the US. Founded in 2001, it employs approximately 370 individuals. The company functions as a digital advertising company, specializing in ad sales management solutions for cable TV operators, MVPDs, telcos, OTT/streaming, and video providers across the US.
On September 2, 2026, Viamedia.ai, an ad tech company, appointed longtime CPG and advertising technology executive Drew Childers as Vice President, CPG & Retail Media. Childers is tasked with developing new approaches to CPG brand growth within the evolving media landscape. Previously, on July 27, 2026, Viamedia.ai marked its 25th anniversary. Founded on September 18, 2001, by Jeff Carter and Todd Donnelly in Lexington, Kentucky, the company began as a local cable advertising representation firm and now highlights technological innovation and expanded reach. This followed Viamedia informing an Illinois federal court on July 24, 2026, that Comcast's motion to compel information about one of its board members should be declared moot, as Viamedia had already disclosed the compensation arrangement for the key witness, tied to Viamedia's success in the antitrust battle.
Viamedia's customers primarily consist of telecoms, broadcast television and radio and broadcast Media Production and Distribution companies. Examples of Viamedia's customers include A+E Global Media, Ritter Communications and Fox Corporation. Viamedia has commercial and technical partners like Magnite and Metronet. Viamedia has suppliers like ShowSeeker.
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