Viamedia is a privately owned company headquartered in the US. Founded in 2001, it employs approximately 370 individuals. The company functions as a digital advertising company, specializing in ad sales management solutions for cable TV operators, MVPDs, telcos, OTT/streaming, and video providers across the US.
An Illinois federal judge stated on April 24, 2026, that if Viamedia Inc. permits individuals with competitive insight to review highly confidential materials during its advertising monopoly trial against Comcast, then Comcast must receive the same access, asserting that discovery standards cannot differ between companies. This ruling followed Viamedia's pushback on April 23, 2026, against Comcast's proposal to loosen confidentiality protections, which would allow the cable giant's in-house litigation counsel to access sensitive documents. Viamedia described Comcast's idea as "disingenuous and self-serving," despite acknowledging the necessity of a change. Earlier, on April 13, 2026, an Illinois federal judge denied Comcast's request for immediate Seventh Circuit intervention against an order advancing Viamedia's antitrust claims. The judge concluded that resolving the contested mid-case question of market definition would not expedite the overall resolution of the case, which accuses Comcast of forcing advertisers to use its internal advertising system.
Viamedia's customers primarily consist of telecoms, broadcast television and radio and broadcast Media Production and Distribution companies. Examples of Viamedia's customers include Fox Corporation, Summit Broadband and A+E Global Media. Viamedia has commercial and technical partners like Metronet and Magnite. Viamedia has suppliers like ShowSeeker.
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