BidSwitch, a privately owned company headquartered in the United States, is a subsidiary of Criteo. Founded in 2013 and operating with approximately 10 employees, the company specializes in ad measurement and verification, providing middleware solutions for the programmatic ad tech ecosystem.
On September 9, 2026, BidSwitch opened an opt-in layer of bidstream analysis to the supply-side platforms connected to its exchange, which is supplied by Adalytics Research. This move follows Adalytics' 2025 bot-detection findings that preceded a securities class action against DoubleVerify and a defamation suit filed by that company against Adalytics. Earlier, on June 19, 2026, investors in a communications software provider rejected a £7.5 million ($9.9 million) claim brought by BidSwitch. The investors denied allegations that they fraudulently inflated the financial position of their company in an attempt to persuade the internet advertising broker to acquire it.
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