Privately owned MediaScience, headquartered in the US, was founded in 2008 and employs approximately 50 individuals. The company specializes in providing lab-based audience research, which incorporates a range of neuro-measures including biometrics, facial expression analysis, eye tracking, and EEG.
On July 3, 2026, MediaScience's AI-generated Coke ad demonstrated no significant difference in consumer impact compared to the original advertisement, based on a comparison of the two ads using MediaPET.ai. Previously, on June 15, MediaScience contributed research to the Video Advertising Bureau's (VAB) "Staying Current on Streaming" report, which detailed four behavioral shifts in connected television among U.S. audiences in 2026. Earlier in June, a MediaScience study found that labeling video ads as AI-generated does not negatively affect ad performance. The study tested four labeling approaches—a text label in the first three seconds, a delayed text label from seconds four through six, a full-duration label, and a full-duration icon—across 900 U.S. respondents. This followed the strategic merger in May 2026, where creative agency and influencer group Eden Kreasi Indonesia officially joined the WOW Group network through MediaScience, a digital media buying and media planning agency within the same group.
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