News Summary:
On September 17, 2026, Havas introduced a brand-to-brand partnership model, encouraging companies to use assets like products, excess stock, media space, audiences, and brand credibility as currency for campaigns amid tightening marketing budgets. Previously, on September 11, Havas published findings from a global survey across 25 markets, including 513 adults in Australia, revealing that half of Australians identify as gamers and examining gaming's role in social life, skills, wellbeing, and consumer expectations. This follows Havas's launch of POP Australia on September 10, appointing Raoni Lima as head of creative technology. The new unit, the first Asia-Pacific origination Centre of Excellence for the group's Prose on Pixels network, operates within Havas Village ANZ and provides services including production, filming, editing, post-production, animation, and visual effects. Earlier, on September 9, Havas developed "Madrid Beats," an international campaign for Madrid Turismo by IFEMA MADRID, which will roll out across 13 countries in North America, Latin America, Asia, and the Middle East, symbolizing Madrid's energy, lifestyle, and cultural identity with an invisible heart.
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