News Summary:
On July 10, 2026, Havas appointed Raphaël de Andréis as its first chief strategy officer, with the stated aim of becoming the most client-centric and AI-enabled agency. De Andréis, who previously served as CEO of Havas France and Western Europe, reports to CEO Yannick Bolloré to shape global strategy and integrate the firm’s creative, data, and technology departments. Previously, on July 9, Havas acquired MUT, a Barcelona-based experiential marketing and events agency founded in 2010 with approximately 30 employees, to expand its experiential marketing capabilities in Spain. Earlier, on July 8, Havas announced it would launch Shortcut Shobiz India in early September, strengthening its experiential marketing business in the country through a partnership between French agency Shortcut Events and its Indian experiential arm, Shobiz Havas India. The chief strategy officer role itself was created on July 8, with de Andréis appointed to guide the brand portfolio roadmap and accelerate alignment across Havas’ networks, pursuing an ambition to integrate creativity, data, and technology under its Converged.AI operating system.
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