WPP, publicly owned and headquartered in the UK, was founded in 1971. With approximately 79,420 employees, the company reported $17.9B in revenue as of 2025. Functioning as a multinational communications, advertising, public relations, technology, and commerce holding company, WPP specializes in providing advertising, marketing, and media agency services.
WPP Production issued new internal guidance on September 17, 2026, advising staff to actively persuade clients to send all production work to WPP and to prevent triple bidding processes. Earlier on the same day, WPP announced plans to cut an additional 1,000 jobs by the end of the year, adding to approximately 11,000 positions eliminated since early 2025. This action supports the holding company's multi-year strategic plan, unveiled in February, to become a "simpler, lower-cost, AI-enabled business." Also on September 17, WPP and Omnicom were identified at the top of Clean Creatives’ 2026 F-List, which reported a record high of 1,321 contracts between advertising and PR agencies and the fossil fuel industry globally across 2025 and 2026.
WPP offers products in the ad tech and services industry. WPP's product portfolio comprises of advertising, marketing, media agencies.
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WPP's revenues were $17.9B in 2025. Caretta Research has split WPP's revenue into 4 different product categories, the largest of which is specialist agency, which represents 25% of WPP's revenue.
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