News Summary:
On September 11, 2026, Sky Media, in collaboration with Love Irish Food, announced Harry’s Nut Butter and Sugar Plum Sweetery as the winners of its second annual Taste of TV fund, providing each Irish SME with €50,000 for TV advertising aimed at brand growth. Previously, on September 9, former Formula 1 Team Principal Guenther Steiner began starring in a new social-first Amex and Sky Sports F1 campaign, powered by Sky Media, where he serves hungry fans at food stalls to spotlight small businesses supporting race weekends. This campaign follows American Express's initial partnership with Sky Media, announced on August 27, for the Sky Sports Formula 1 initiative featuring Steiner. Earlier, on August 26, IG secured an advertising deal with Sky Media to air through every live Premier League broadcast on Sky Sports for the next three seasons, marking the first such campaign since Premier League clubs withdrew betting brands from the front of their shirts. Additionally, on August 24, Sky Media appointed Greg Brooks, formerly Mindshare's Chief Marketing and Culture Officer, as its new Head of Marketing to strengthen its senior leadership team and drive strategic direction in advertising technology and content.
Subscribe for full access to Sky Media UK's profile
Subscribe for full access to Sky Media UK's products in full detail 
