Sky Media UK, a privately owned company headquartered in the UK and a subsidiary of Sky Group, was founded in 1988 with approximately 240 employees. It reported $1.4B in revenue as of 2024. The company functions as the advertising sales arm of Sky, specializing in advertising services.
Sky Media opened all its inventory to Google Display & Video 360 (DV360) in the UK on March 20, 2026, completing an initiative that enables advertisers programmatic access to its offerings. This development followed earlier steps on March 19, where the company expanded its programmatic strategy by allowing advertisers to access premium video-on-demand (VOD) inventory via Google DV360. This move aimed to simplify how brands plan and activate campaigns across the connected TV ecosystem, following a successful pilot. Sky Media now offers programmatic access to broadcast-quality VOD across its owned platforms and channels, as well as inventory from its media partners, in a move first announced on March 18. Previously, on March 13, Sky Media secured a 12-month partnership naming Cheez-It as the headline sponsor for Sky One's return, providing the brand with year-round visibility across the channel's post-21:00 schedule.
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Sky Media UK offers products in the media tech industry. Sky Media UK's product portfolio comprises of tV and streaming ad tech.
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