News Summary:
On April 22, 2026, Foxtel Media enabled advertisers to trade and execute linear TV through a digital impression-based buy, leveraging its LinearIQ solution, which is powered by tvbeat. This initiative aimed to make linear TV inventory more measurable, traceable, and targeted. Previously, on April 21, 2026, Foxtel Media introduced LinearIQ as a new solution designed to transform linear TV trading by allowing impression-based digital-style buying of traditional TV inventory, marking a shift in the Australian TV advertising landscape. Earlier, on September 24, 2025, tvbeat joined forces with DanAds and Merapar at IBC 2025 to spotlight the industry’s transition from linear TV to digital, discussing how automation aids broadcasters in scaling ad sales and simplifying operational processes. This followed the August 13, 2025, announcement that Spectrum Reach partnered with TVBeat to bring programmatic ads to linear channels, providing ad buyers with automation, targeting, and measurement capabilities on linear channels, mirroring those available on connected TV platforms and apps.
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