Blockgraph, a privately owned company headquartered in the US, was founded in 2020 and employs approximately 40 individuals, specializing in software development. The company offers a privacy-centric identity and data collaboration platform that supports connected TV advertising.
On June 9, 2026, Blockgraph CEO Jason Manningham participated in the 4As' "Afternoon of Search" event, where he discussed a blind spot in how agencies build generative AI strategies for consumer engagement. Earlier, Blockgraph highlighted geographic proximity as a key competitive advantage in advertising. An article on May 13 noted that the industry's decade-long pursuit of precision has often overlooked proximity as a reliable predictor of consumer behavior. This focus informed a new report, "Proximity and Performance: How Closeness Drives Outcomes Across the Media Mix," which Blockgraph and the American Association of Advertising Agencies (4As) released on May 12, 2026. The report quantifies how a household's closeness to a brand’s physical or service locations consistently lifts ad performance across TV, digital, and out-of-home channels. Blockgraph and the 4As stated that proximity is poised to become one of the most effective performance metrics, often overlooked in the TV and connected TV (CTV) industry in favor of audience-based approaches. This advertising report was initially announced on May 8, detailing its findings on how household closeness drives ad performance.
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