Ad Alliance (Netherlands)

Ad Alliance, also known as Ad Alliance Netherlands, is a privately owned company headquartered in the Netherlands, with RTL AdAlliance as its parent company. Founded in 2020, the company has an estimated 160 employees and reported $70.4M in revenue as of 2024. Ad Alliance operates as a tier 2 media tech buyer. The company specializes in other media, leveraging a network that includes TV channels, online video and streaming platforms, and influencers to reach approximately 98% of the Netherlands weekly. It works to advance the advertising market through collaboration with media agencies, advertisers, and content partners. Ad Alliance provides advertising opportunities around brand-safe content, translating communication objectives into creative solutions.