RTL AdAlliance

RTL AdAlliance

https://rtl-adalliance.com/
https://www.linkedin.com/company/rtl-adalliance/

RTL AdAlliance is a privately owned company headquartered in Luxembourg. Founded in 1993, with approximately 280 employees, the company reported $140.0M in revenue as of 2023. It operates as a subsidiary of RTL Group, overseeing subsidiaries including Ad Alliance (Germany), Ad Alliance (Netherlands), and RTL AdAlliance Austria. The company specializes in TV and streaming ad tech, providing advertising solutions for international and national advertisers and media buyers, with a focus on European inventory.

2024 Revenue

Founded

1993

Headcount

274

Headquarters

Luxembourg

Primary Segment

TV and streaming ad tech

Ownership

Privately Owned

News Summary:

On March 19, 2026, Media Figaro and RTL AdAlliance expanded their partnership, simplifying global advertiser access to premium Total Video inventories in France. This collaboration makes Media Figaro brands' digital in-stream video inventory available through RTL AdAlliance's media collection across more than 17 markets, including the USA, United Kingdom, Ireland, Germany, Austria, Switzerland, Luxembourg, Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden, and Japan. The expansion leverages Media Figaro's portfolio, which represents major French media brands and records over 1 billion monthly video views across platforms such as Le Figaro, Madame Figaro, Le Figaro TV Magazine, Le Journal des Femmes, and Gala, with video strategy central to its digital offerings.

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RTL AdAlliance offers products in the media tech industry. RTL AdAlliance's product portfolio comprises of tV and streaming ad tech.

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Mar

27th

2026

08:59

The Living Room Study: Europe’s Big Screen rules

RTL AdAlliance has released the 5th edition of its yearly Living Room Study, covering an even wider audience with new markets China and Hungary. The research of RTL Group’s international sales house finds that the living room dominates viewing habits: a place where 83 per cent of Europeans most often watch video content, far ahead of the bedroom (46 per cent).

Mar

25th

2026

18:30

A look back at the 3rd edition of The Living Room Club

Day one centred on insight and strategy, starting with the launch of the Living Room Study and a deep dive into how audiences watch video today. Framed by a top-level view on the advertising market both in the UK and in Europe as a whole, and a practical advertising case that brought the data and insights to life.

Mar

24th

2026

18:30

RTL AdAlliance study says TV remains dominant screen in Europe

Television continues to dominate video consumption in Europe, with viewers favouring the shared experience of the living room over other devices and locations, according to RTL AdAlliance’s Living Room Study 2026. The research, based on a survey of more than 15,000 people across 17 markets, found that 90% of Europeans have a TV at home, with 64% watching video on the main screen daily.

Broadband TV News

Mar

24th

2026

18:30

The big screen still rules in Europe, says RTL's study

The living room dominates viewing habits: a place where 83 per cent of Europeans most often watch video content, far ahead of the bedroom (46 per cent). In comparison with other markets, Europe indicates notable differences: Europe’s preference for the living room is 25 percentage points higher than in the United States (58 per cent).

Mar

19th

2026

08:39

Partnerships and Alliances, B2B Tag

Media Figaro and RTL AdAlliance forge alliance to drive international digital video sales

Media Figaro and RTL AdAlliance have expanded their partnership to simplify access for advertisers globally to premium Total Video inventories in France. The digital in-stream video inventory of Media Figaro brands is now available through RTL AdAlliance’s extensive media collection in over 17 markets: USA, United Kingdom, Ireland, Germany, Austria, Switzerland, Luxembourg, Netherlands, Czech Republic, Hungary, Croatia, Slovenia, Denmark, Norway, Finland, Sweden and Japan.

Mar

18th

2026

18:30

Partnerships and Alliances, B2B Tag

Media Figaro, RTL AdAlliance expand partnership

Media Figaro represents some of France’s biggest media brands reaching all demographics and over 1 billion monthly video views. The video strategy is at the heart of the group’s digital promise on Le Figaro, Madame Figaro, Le Figaro TV Magazine, Le Journal des Femmes, Gala and many more.

Advanced Television

Mar

16th

2026

05:04

Europe is not America, your strategy shouldn't be either

There is a lazy habit in our industry. Something shifts in the US market and within weeks it becomes a European strategy talking point. AVOD is booming, ad tiers are the future, Linear TV is dead.

StreamTV Insider

Mar

12th

2026

04:58

Omnichannel Now - One Strategy. Many Channels.

When competitors choose collaboration, something powerful happens. Omnichannel Now brings together leading media and marketing players to explore how multichannel advertising truly works today. The event treats data, technology and media as one connected ecosystem, with insights on evolving video habits, dOOH, digital audio, media planning fundamentals and the impact of AI and programmatic buying.

Jan

28th

2026

10:36

Emerging Tech, B2B Tag

Egta - 2026 CEOs’ & Top Execs’ Summit

The CEOs’ & Top Execs’ Summit is egta’s flagship annual gathering, taking place in Vienna on May 28-29, 2026, and bringing together over 200 senior decision‑makers from TV and radio companies across Europe and beyond.

Jan

26th

2026

09:37

StreamTV Europe

Welcome to the 5th edition of RTL AdAlliance’s flagship research on video consumption across the globe. Viewer behaviour continues to transform at incredible speed, and the living room has become a dynamic crossroads where streaming, broadcast, CTV, gaming, apps, and smart devices constantly overlap.

Jan

26th

2026

04:31

Egta - Market Intelligence Meeting

On March 11–12, 2026, RTL AdAlliance will join industry leaders in Zurich for egta’s Market Intelligence Meeting, a two‑day event dedicated to the future of multiplatform TV and audio. This annual gathering brings together executives from across Europe to explore the latest advances in TV & audio measurement, effectiveness, attention, and innovative research, offering a unique forum for collaboration and forward‑looking insights.

Jan

26th

2026

04:31

Egta - Marketing Intelligence Meeting

On March 11–12, 2026, RTL AdAlliance will join industry leaders in Zurich for egta’s Market Intelligence Meeting, a two‑day event dedicated to the future of multiplatform TV and audio. This annual gathering brings together executives from across Europe to explore the latest advances in TV & audio measurement, effectiveness, attention, and innovative research, offering a unique forum for collaboration and forward‑looking insights.

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