Privately owned RTL AdAlliance, headquartered in Luxembourg, operates as a subsidiary of RTL Group. Founded in 1993, the company employs approximately 280 individuals and reported $150.0M in revenue as of 2024. RTL AdAlliance specializes in TV and streaming ad technology, offering advertising solutions to international and national advertisers and media buyers by consolidating media inventory. The company's subsidiaries include Ad Alliance (Germany), Ad Alliance (Netherlands), and RTL AdAlliance Austria.
On June 19, 2026, RTL AdAlliance brought back "RTL Beach" to Cannes Lions, where over 80 global media brand and technology leaders gathered to focus on trust as the industry’s superpower. The event on the Croisette served as a meeting point for the international media, brand, and creative industries to discuss trust, brand growth, premium video, and the future of European media. Previously, on May 21, 2026, RTL AdAlliance COO Daniel Bischoff and Senior Marketing Director Aurélie Brunet de Courssou joined IAB Europe’s Marketing & Communications Director Lauren Wakefield for a podcast episode, exploring the growing importance of trust in today’s digital advertising landscape. Drawing on insights from the latest Living Room Study 2026, their conversation examined shifting video consumption habits, the rise of AI-generated content, and the widening "digital trust gap" facing consumers and brands.
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RTL AdAlliance offers products in the media tech industry. RTL AdAlliance's product portfolio comprises of tV and streaming ad tech.
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