iQiyi is a Publicly Owned company headquartered in China, with Baidu as its parent company. Founded in 2010, the company employs approximately 3,320 individuals and reported $3.8B in revenue as of 2025. Functioning as a Chinese subscription video on-demand (SVOD) over-the-top (OTT) streaming service, iQiyi, formerly known as Qiyi, primarily produces and distributes films and television series, delivering media and TV services.
iQIYI is positioned to capitalize on China's growing big-screen viewing trend, identifying the big screen as a key destination for long-form video consumption, according to a September 18, 2026 report. This development follows broader trends reported on September 7, highlighting how Chinese online video streaming (OTT) platforms are accelerating global expansion through localization strategies, potentially disrupting a market long dominated by U.S. platforms. Previously, on September 4, iQIYI renewed its exclusive UEFA club competition media rights in China, a deal understood to involve an uplift in financial terms.
iQiyi currently holds 37 broadcasting rights for sports competitions including golf, soccer | association football, combat sports, basketball, futsal, american football, ice hockey, tennis and motorsports.
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