Sohu, founded in 1999 and operating with an estimated 17,550 employees, is a publicly owned company headquartered in China. The company reported $585.9M in revenue as of 2025 and functions as a tier 1 media tech buyer. Sohu specializes in media and TV services, operating a digital portfolio centered on its web portal, which provides news, information, and community services. It functions as a multi-platform media entity that integrates its core search services, via its subsidiary Sogou, with a digital video division, Sohu Video, which focuses on both licensed content and original serial productions. Sohu also maintains operations in the online gaming industry through its subsidiary Changyou, a developer and operator of massive multiplayer online games. The company generates revenue through online advertising, premium subscriptions, and game-related transactions within the Chinese digital landscape.
On September 16, 2026, Sohu shareholders held their annual general meeting in Beijing, where they reaffirmed board appointments and the company's external auditor. This follows the company's second quarter 2026 financial results, reported on August 10, which showed a 7% year-over-year revenue increase to $136 million. The online gaming segment primarily drove this growth, rising 10% to $116 million, while marketing services revenues declined 3% to $15 million. Sohu returned to profitability, posting a GAAP net income of $200,000, significantly aided by a $30 million tax-expense reversal. Despite achieving a non-GAAP profit, the company noted continued operating losses within its Sohu Media Platform and executives observed a cautious macroeconomic situation impacting advertiser spending. Looking ahead to the third quarter, Sohu management projected a natural decline in older games, anticipating a net loss of $23 million to $30 million on revenues between $145 million and $165 million. The company also repurchased 9.4 million ADSs for approximately $124 million, with $26 million in authorization remaining.
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