Youku Tudou, a privately owned entity headquartered in China and a subsidiary of Alibaba Group, was founded in 2003. The company, which also saw its Youku platform originally established in 2006 and subsequently merged with Tudou in 2012, employs approximately 2200 individuals and reported $3.1B in revenue as of 2025. Functioning as a tier 1 media tech buyer, Youku Tudou specializes in media and TV services, operating as a Chinese video-on-demand and streaming service and acting as a media and entertainment subsidiary. The platform offers a library of licensed television dramas, films, and variety shows, and produces exclusive scripted series and talent competitions through its "Youku Originals" division. Integrated into Alibaba’s digital ecosystem, Youku utilizes data analytics for personalized content delivery and employs a tiered monetization model that includes advertising-supported free access and a "VIP" subscription service, which offers high-definition, ad-free, and early-access viewing. The platform has transitioned from a user-generated content site to a professional content hub.
On January 23, 2026, Juxing Media received the Youku 2025 Annual Outstanding Achievement Award during the Youku Channel Partner Private Sharing Conference. This followed an announcement on November 25, 2025, when Alibaba Group CFO Xu Hong stated during the fiscal year 2026 second-quarter earnings conference call that Whale Entertainment Group, which includes Youku, achieved profitability for three consecutive quarters, indicating the platform's healthy development track.
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Youku Tudou offers products in the media and telecoms services industry. Youku Tudou's product portfolio comprises of media and TV services.
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Youku Tudou's revenues were over $1B in 2025. All the revenue comes from video streaming.
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Examples of Youku Tudou's suppliers include Vobile, Kiloview and Irdeto.
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Youku Tudou currently holds 39 broadcasting rights for sports competitions including motorsports, baseball, soccer | association football, badminton and snooker.
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