USA Softball is a privately owned organization headquartered in the US. Founded in 1933 as the Amateur Softball Association, the organization was named the National Governing Body of Softball in the United States by the United States Olympic Committee in 1978. It employs approximately 310 individuals and reported $28.2M in revenue as of 2024. Functioning as a tier 2 media tech buyer, USA Softball specializes in bat sports and operates through 70 local associations that register teams and organize leagues around the country.

2024 Revenue

Founded

1933

Headcount

389

Headquarters

United States

Primary Segment

Bat sports

Ownership

Privately Owned

News Summary:

USA Softball recently secured a three-year partnership with Mercy Hospital, naming it the Official Medical Provider of USA Softball, effective 2026. This agreement positions Mercy to offer medical expertise and support for National Team programs, aiding athletes, coaches, and staff in preparation for the 2028 Olympic Games. Previously, on September 3, the Choctaw Nation of Oklahoma formalized a nine-year partnership, becoming an official partner and securing naming rights for USA Softball's new indoor training facility in Oklahoma City, now known as the Choctaw Nation Fieldhouse. On August 24, USA Softball announced Solaro Shades, an Oklahoma-based performance eyewear brand, as an Official Partner. This partnership, commencing December 1, 2026, aims to connect Solaro Shades with athletes, coaches, officials, and fans through various initiatives. Earlier, in July, USA Softball revealed the rosters for its U.S. Women’s National Team Program, slated to compete in two international events in 2026: the World Baseball Softball Confederation (WBSC) World Cup Group C Stage Event and the USA Softball International Cup.

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USA Softball offers 2 products in the sports and media and telecoms services industries. USA Softball's product portfolio comprises of bat sports and search, social, and retail media.
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USA Softball's revenues were less than $50M in 2024. Caretta Research has split USA Softball's revenue into 2 different product categories, the largest of which is baseball. For full access to USA Softball's revenue breakdown subscribe to Caretta Portal.
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USA Softball has suppliers like GlobeStream Media.

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USA Softball sells broadcasting rights of its baseball competitions to 6 companies globally, covering 2 countries. USA Softball's rights holders include Youku Tudou and Fox Sports Australia.

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