Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio, also known as VIZIO Holding Corp., a privately owned company headquartered in the US, operates as a subsidiary of Walmart. Founded in 2002, the company employs approximately 920 individuals and reported $1.8 billion in revenue as of 2024. Vizio operates as a tier 1 media tech buyer. The company specializes in consumer electronics, primarily manufacturing television sets and offering a portfolio of sound bars for an enhanced audio experience. Its platform gives content providers more ways to distribute content and advertisers more tools to target and dynamically serve ads.

2024 Revenue

Founded

2002

Headcount

913

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

Vizio initiated the merger of its account system with Walmart's on March 11, 2026, offering users the choice to link their existing profiles to a Walmart login or delete them permanently. This integration follows Walmart's acquisition of Vizio, which concluded in December 2024. On March 10, the acquisition was highlighted for its potential to accelerate retail advertising growth, particularly by enabling control over smart TV home screens, coinciding with the typical replacement window for such devices and the upcoming World Cup. Previously, on March 9, Vizio began instructing new smart TV customers to use a Walmart account for device setup, discontinuing the option for new activations to use a Vizio-specific account. This requirement initially applied only to new Vizio TV purchases.

Similar Companies

Subscribe for full access to Vizio's profile

Vizio offers 4 products in the media and telecoms services, ad tech and services and media tech industries. Vizio's product portfolio comprises of tV and streaming ad tech, media and TV services, consumer electronics and ad measurement and verification.

Subscribe for full access to Vizio's products in full detail

Vizio's revenues were over $1B in 2024. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to Vizio's revenue in full detail

Mar

27th

2026

08:49

Emerging Tech, B2B Tag

New Vizio TVs Will Require Walmart Accounts, Report Says

Customers who buy a new Vizio TV may need to sign in with a Walmart account to use streaming features. A Walmart representative confirmed to Ars Technica that its online logins will be "mandatory on select new Vizio OS TVs" for users who set up and install streaming apps.

Mar

26th

2026

09:10

Events, Emerging Tech, B2B Tag

Ad Tech's Off-Broadway Debut

We are in the middle of the NewFronts, the younger sibling of the TV upfronts. After a week of pounding the pavement and hearing splashy sales pitches, our reporters Alyssa Boyle and Victoria McNally stitch together the common themes in how companies are presenting themselves.

Mar

25th

2026

10:47

Vizio smart TVs force you to use a Walmart account

TL;DR Vizio is transitioning to using Walmart accounts for signing in. Existing customers are being given the option to merge their Vizio account with their Walmart account. A Walmart account will be required on select new Vizio TVs to access smart TV features.

Android Authority

Mar

24th

2026

18:30

New Vizio TVs Lock Smart Features Behind Walmart Accounts

Shopping for a new Vizio TV ? Pack your patience along with your credit card. As of March 2026 , select newly purchased Vizio OS smart TVs require you to log in with a Walmart account during setup to unlock smart features—turning your living room upgrade into a retail enrollment process.

Mar

24th

2026

16:56

Emerging Tech, B2B Tag

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Prospective Vizio TV buyers should know there’s a good chance the set won’t work properly without a Walmart account. In an attempt to better serve advertisers, Walmart, which bought Vizio in December 2024, announced this week that select newly purchased Vizio TVs now require a Walmart account for setup and accessing smart TV features.

Mar

24th

2026

12:57

Emerging Tech, B2B Tag

Newly purchased Vizio TVs now require Walmart accounts to use smart features

Prospective Vizio TV buyers should know there’s a good chance the set won’t work properly without a Walmart account. In an attempt to better serve advertisers, Walmart, which bought Vizio in December 2024, announced this week that select newly purchased Vizio TVs now require a Walmart account for setup and accessing smart TV features.

Mar

24th

2026

06:24

Emerging Tech, B2B Tag

Walmart is Watching What You Watch — To Sell You More Based on What You Watch

For years, Walmart has dominated the physical retail landscape, drawing hundreds of millions of Americans through its store doors each week. Now, the company has set its sights on a new kind of real estate: the screen hanging on your living room wall.

Cord Cutters News

Mar

23rd

2026

17:30

Big Data/Analytics, B2B Tag

Vizio Helps Walmart Cut A Bigger Slice Of The CTV Ad Pie

What do you get when you combine the world’s biggest retailer with one of the largest smart-TV makers? You get yet another NewFront presentation. On Monday, during their first combined NewFront event as a fully integrated company, Walmart and Vizio execs announced that unified account logins are coming to smart TVs using Vizio’s operating system.

Mar

23rd

2026

04:08

New Offerings, Emerging Tech, B2B Tag

Walmart's Vizio Pitches New Way to Track If Streaming Ads Drive Sales

For the first time, Vizio and Walmart are giving a joint pitch to advertisers, laying out what the retail giant’s acquisition of the TV company means for brands. During a NewFronts presentation, Walmart and Vizio execs talked up a new login process that will help advertisers more accurately measure streaming TV ads.

Mar

11th

2026

18:30

Emerging Tech, B2B Tag

Vizio accounts are merging with your Walmart account, or just going away

Vizio is finally merging its account system with Walmart , and you’ve got a decision to make. You can link your old profile to a Walmart login or delete it for good. The shift comes after Walmart closed its Vizio acquisition in December 2024.

Mar

10th

2026

00:30

Emerging Tech, B2B Tag

Walmart’s Vizio Acquisition Finally Opens Up Retail Advertising’s Growth

Retail media used to mean sponsored products on a search results page. In 2026, it means controlling the first few inches of the home screen. In 2026, the natural replacement window for smart TVs is here, and the upcoming World Cup is giving households a cultural excuse to upgrade the biggest screen in the house.

Mar

9th

2026

07:16

Vizio Tells New Customers to Use a Walmart Account to Sign Into Their TV

You're no longer able to use a Vizio account to set up a new smart TV, with the brand telling customers to merge their existing login with a Walmart account. The change currently only affects new Vizio TV purchases.

Examples of Vizio's suppliers include The Trade Desk, FreeWheel and Magnite.

Example Suppliers

Subscribe for full access to Vizio's profile

Example Partners

Subscribe for full access to Vizio's profile

Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

Subscribe for full access to Vizio's profile

Analyst insight reports

The trouble with live sports

What we learnt from NAB and what it means for IBC

Understanding European sports broadcasting

What Paris 2024 means for live sports in 2025

Subscribe to access all analyst insight reports