Vizio

Vizio

https://www.vizio.com/en/home
https://www.linkedin.com/company/vizio/

Vizio Holding Corp., founded in 2002 and headquartered in Orange County, California, is a publicly owned company employing approximately 920 people. Its primary business is the manufacturing and sale of consumer electronics, with a focus on televisions and sound bars. The company also operates a platform facilitating content distribution for providers and advertising delivery for advertisers.

2024 Revenue

Founded

2002

Headcount

913

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

On September 19, 2025, RacinDirt TV launched an app on the Vizio TV platform. The app, preloaded in Vizio's app store, provides high-definition grassroots racing content. Later in September, Chris Woolsey, Associate Director of Communications for Vizio, discussed Vizio's "Watch Free+" offerings on "Later with Mo'Kelly." A Walmart sale offered a $86 discount on a 55-inch Vizio 4K TV, priced under $300. The television includes Dolby Vision, Variable Refresh Rate, and a smart interface.

Vizio offers 4 products in the ad tech and services, media and telecoms services and media tech industries. Vizio's product portfolio comprises of media and TV services, tV and streaming ad tech, consumer electronics and ad measurement and verification.

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Vizio's revenues were over $1B in 2024. Caretta Research has split Vizio's revenue into 4 different product categories, the largest of which is consumer devices. For full access to Vizio's revenue breakdown subscribe to Caretta Portal.

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Jan

27th

2026

03:30

Artificial Intelligence, B2B Tag

Omdia: Retailers to Control 47% of North America TV OS by 2029

Retailers are forecast to control 47% of the North American TV operating system (OS) market by 2029, up from 27% in 2025, according to Omdia’s latest TV Design & Features Tracker. The rapid shift underscores how retailers are prioritizing e-commerce-driven retail media advertising over traditional TV shipment leadership.

Jan

25th

2026

18:30

Partnerships and Alliances, Emerging Tech, B2B Tag

Omdia: Retailers to Control 47% of North America TV OS Share by 2029 as Advertising Strategies Shift

Retailers are forecast to control 47% of the North American TV operating system (OS) market by 2029, up from 27% in 2025, according to Omdia's latest TV Design & Features Tracker . The rapid shift underscores how retailers are prioritizing e-commerce-driven retail media advertising over traditional TV shipment leadership.

Jan

25th

2026

13:00

Artificial Intelligence, B2B Tag

Omdia: Retailers to control 47% of North America TV OS share by 2029 as advertising strategies shift

LONDON, January 26, 2026: Retailers are forecast to control 47% of the North American TV operating system (OS) market by 2029, up from 27% in 2025, according to Omdia’s latest TV Design & Features Tracker. The rapid shift underscores how retailers are prioritizing e-commerce-driven retail media advertising over traditional TV shipment leadership.

Jan

21st

2026

03:24

Emerging Tech, B2B Tag

Performance CTV: Using CTV’s halo effect for cross-channel UA

Connected TVs (CTV) are in nearly 90% of US households and streaming accounts for nearly half of total viewing, but it’s still surprising how CTV has evolved into such an effective user acquisition (UA) channel. In fact, according to Comscore, 80% of marketers say CTV is the most effective channel for achieving brand objectives, although only 20% believe it’s fit for performance marketing goals such as driving direct sales.

Jan

14th

2026

18:30

Emerging Tech, B2B Tag

Your smart TV is spying on you more than Alexa ever could

I bet you never thought that while you’re watching TV, it’s watching you right back. The surveillance never stops, that’s one thing you need to know. But I always have your back. Remember when TVs just showed you stuff? Those days are gone.

Jan

11th

2026

23:30

The three forces that will shape CTV’s 2026 growth

The news: Connected TV (CTV) is entering a critical stage of growth, and 2026 will be defined by the forces reshaping how viewers watch and how advertisers invest. As CTV matures, these are the three trends that will guide how the format makes gains in the year ahead—and how advertisers must adapt.

Jan

9th

2026

10:13

SFC v. Vizio ruling on General Public License compliance: Key takeaways

A California Superior Court appears to have recently answered a longstanding question in the open-source software community and in providing that answer, gave television manufacturer Vizio clarity.

Jan

8th

2026

06:30

Advanced Manufacturing, B2B Tag

The gap between premium and budget TV brands is quickly closing

Posts from this author will be added to your daily email digest and your homepage feed. See All by John Higgins For all the time that I’ve been covering technology, there’s been a hierarchy when it comes to TV brands.

Jan

7th

2026

18:30

Emerging Tech, B2B Tag

Research: 61% US homes use smart TV as primary streaming device

Parks Associates has unveiled consumer research from its Tech Ecosystem Consumer Insights Dashboard showing that smart TVs are the dominant gateway for streaming video in US households. Now, 61 per cent of US internet households use a smart TV as their primary streaming video device, continuing the shift in viewing behavior away from streaming media players, gaming consoles, and other connected devices.

Advanced Television

Jan

7th

2026

12:46

Emerging Tech, B2B Tag

U.S. Viewers Increasingly Use Smart TVs as Primary Streaming Devices

New research from Parks Associates has found that 61 percent of U.S. internet households use their smart TVs as their primary streaming video devices, continuing a shift away from streaming media players, gaming consoles and other connected devices.

Jan

6th

2026

18:30

Emerging Tech, B2B Tag

Samsung Tizen tops smart TV OS usage in US, Parks Associates finds

Samsung’s Tizen is the most used smart TV operating system in the US, with 34% of smart TV owners saying it is the platform they use most often, according to new research from Parks Associates.

Broadband TV News

Jan

6th

2026

11:10

New Offerings, Artificial Intelligence

TV makers tout AI upgrades at CES, as smartphone threat looms

A century after Scottish inventor John Logie Baird demonstrated the first mechanical television system, TVs face mounting competition from a much more recent invention: smartphones. But with a suite of new models boasting massive screens, richer imagery and artificial intelligence enhancements -- on display this week at the Consumer Electronics Show in Las Vegas -- manufacturers don't plan on TVs being relegated to the dustbin of history.

Examples of Vizio's suppliers include Fabric, Magnite and FreeWheel.

Example Suppliers

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Example Partners

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Vizio currently holds broadcasting rights for sports competitions including combat sports.

Example Sports Rights Suppliers

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Analyst insight reports

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