Apple

Apple

https://www.apple.com/
https://www.linkedin.com/company/apple/

Apple is a publicly owned multinational technology company founded in 1976 with headquarters in the United States. Employing over 303,860 people, the company designs, develops, and sells consumer electronics, computer software, and online services. In 2024, Apple's revenue exceeded $1 billion.

2025 Revenue

Founded

1976

Headcount

303,860

Headquarters

US

Primary Segment

Consumer electronics

Ownership

Publicly Owned

Deployments

3

News Summary:

On September 16, 2025, Apple received a Webby Award as one of the most influential companies in internet history. Later, Blackmagic Design announced support for Apple ProRes RAW in DaVinci Resolve 20.2 and Blackmagic Camera 9.8, including footage from the iPhone 17 Pro. These announcements follow news of Liberty Media's pursuit of media rights partnerships, potentially involving Apple.

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Apple offers 10 products in the telecoms tech, media tech and media and telecoms services industries. Apple's product portfolio comprises of user experience and devices, consumer electronics, audio, media and TV services, production and post production and enterprise and telecoms software.

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Apple's revenues were $416.2B in 2025. Caretta Research has split Apple's revenue into 8 different product categories, the largest of which is consumer devices, which represents 78% of Apple's revenue.

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Jan

19th

2026

06:22

Business Expansion, Emerging Tech, B2B Tag

Apple opens new, larger store in downtown Montreal

Apple has announced the opening of the new Apple Sainte-Catherine store in Montreal. The new store, located on the corner of Saint-Catherine Street West and Rue de la Montagne, more than doubles the size of Apple's previous local store, expanding its presence in downtown Montreal.

Jan

17th

2026

19:12

Layoffs, B2B Tag

The week in telecom: Apple holds on to smartphone crown, Ericsson slims down and CommScope changes name

Apple's crown as the world's biggest smartphone seller was confirmed for 2025, and the company made an important decision in its AI strategy last week. IPOs may be back in the telco sector this year with rumours of upcoming share sales by Jio and Odido, while consolidation continues in the network equipment market, led by Commscope, as a difficult outlook leads to job cuts at Ericsson.

Jan

14th

2026

02:24

New Offerings, Emerging Tech, B2B Tag

Apple debuts USD 13/mth creative apps suite

Before downloading the whitepaper, we would like to ask you to complete your profile with company and position. After confirming you will receive the white paper. Company Job Function

Jan

2nd

2026

07:40

Emerging Tech, B2B Tag

Apple slashes Vision Pro ad spend amid weak customer interest - report

Apple has reportedly cut digital ad spends for its Vision Pro headset in response to weak product sales. The Financial Times cites data from intelligence provider Sensor Tower, showing that digital advertising spending for the Vision Pro was 95 percent lower in the year to 01 January, in key operating markets including the US and UK.

Dec

23rd

2025

10:01

Judge Blocks Texas Law Restricting App Downloads

Citing the First Amendment, a federal judge in Texas has blocked enforcement of a law that would have required app stores like Google and Apple to verify users' ages and block minors under 18 from downloading apps or making in-app purchases, without parental consent.

Dec

18th

2025

23:33

Anthropic’s Vending Machine Goes Rogue; OpenAI Won’t Take Its Medicine

I, Robot Claudius Ideally, by the time the press gets their hands on a new product or service, all the kinks have already been worked out. Not so for “Claudius,” an AI-operated vending machine that Anthropic lent to The Wall Street Journal for testing in November.

Dec

18th

2025

09:46

Emerging Tech, B2B Tag

Learning From 2025: 3 Ways Marketers Can Pass Go And Collect Big Next Year

Kicking Branding Back to 1995 Amid rising unemployment and political unrest, brands are turning to nostalgia as an antidote to uncertainty. McDonald's revived its beloved Monopoly game, a campaign that had customers peeling game pieces off French fry containers from 1987 to 2014.

Dec

18th

2025

05:31

Emerging Tech, B2B Tag

Apple Boosting Ads On App Store

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a better chance to reach consumers.

Dec

18th

2025

03:44

Artificial Intelligence, B2B Tag

2025 broke broadcast open: 2026 will rewrite the rules, says Summitly

By Lee Radbourne, founder and CEO, Streaming Consultancy & co-founder, Summitly. In 2025, sport’s comfortable assumptions around rights, production and audiences were shattered. AI hype, platform plays and league-owned services exposed a new reality: attention is no longer enough.

Dec

17th

2025

07:03

Emerging Tech, B2B Tag

Apple Music Now Native In Some General Motors Vehicles

Apple Music is now available natively in some newer General Motors Vehicles, with standard streaming starting with newer Cadillac and Chevrolet models. Availability across additional GM brands will follow. This update allows Apple Music to take full advantage of GM’s software platform, the vehicle’s processing power, and advanced audio systems.

Dec

15th

2025

18:30

Emerging Tech, B2B Tag

Apple TV App for Android Now Supports Google Cast

Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports Google Cast.

4RFV International Broadcast News

Dec

11th

2025

18:30

Artificial Intelligence, B2B Tag

Chaos Brings macOS Support and AI Tools to V-Ray for Blen...

Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support for macOS. The V-Ray for Blender update gives Blender users access to Chaos' latest AI-powered tools for image enhancement, material generation, and upscaling, making it faster and easier to craft stunning, realistic, high-quality renders.

4RFV International Broadcast News

Apple has commercial and technical partners like Ericsson and Comcast Corporation. Examples of Apple's suppliers include Canal+, Deluxe and Qualcomm.

Example Customers

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Example Suppliers

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Example Partners

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Apple currently holds 10 broadcasting rights for sports competitions including soccer | association football, motorsports and other sports.

Example Sports Rights Suppliers

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Analyst insight reports

Media tech in the UK and Ireland

The rise of super-apps

The customer support report

Keeping up appearances

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