Publicly Owned GoPro, headquartered in the US, was founded in 2003 and employs approximately 1580 individuals. The company reported $651.5M in revenue as of 2025. It specializes in consumer electronics, encompassing the design and provision of cameras, mounts, drones, and appliances. GoPro outsources a portion of its manufacturing to third parties in China.
GoPro officially joined the Micro Four Thirds standards group on September 17, 2026, marking a significant shift as its Mission 1 Pro ILS delivers an unusual combination of a one-inch sensor and a Micro Four Thirds mount without electronic contacts. This move positions GoPro in the interchangeable lens cinema camera market with the Mission 1 Pro ILS. Previously, on September 10, YouTuber Markiplier stated he would vote against GoPro's planned merger with an optical transceiver company, despite standing to receive a $15 million check from the deal, expressing disappointment. Earlier on September 8, GoPro issued a $20 million convertible debenture to YA II PN Ltd., or Yorkville, completing the third closing under a previously announced securities purchase agreement for up to $50 million in convertible debentures. That same day, founder and CEO Nick Woodman released a letter promising "more innovative cameras" and addressing concerns about the company's future in developing action cameras and gear.
GoPro offers 2 products in the media tech and media and telecoms services industries. GoPro's product portfolio comprises of content acquisition and consumer electronics.
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GoPro's revenues were $651.5M in 2025. Caretta Research has split GoPro's revenue into 2 different product categories, the largest of which is consumer devices, which represents 90% of GoPro's revenue.
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