DJI is a privately owned company headquartered in China. Founded in 2006, the company employs approximately 2,680 individuals and reported $2.9B in revenue as of 2024. The company specializes in consumer electronics, primarily functioning as a manufacturer of aerial drones and camera support accessories. Its products are designed to make aerial photography and film-making equipment and platforms more reliable and easier to use for creators and innovators. DJI's drones are utilized across various sectors, including film-making, agriculture, search and rescue, and energy infrastructure.
On May 2, 2026, Beijing became effectively drone-free, as new rules implemented on May 1 prohibit buying, renting, or flying drones without approval within the city's jurisdiction. This development has left display racks at the flagship Beijing store of DJI, the world’s biggest drone maker, empty, marking a significant shift for China, which is both the birthplace of and a dominant force in the consumer drone industry. Earlier on May 1, DJI introduced its Mic Mini 2, an audio accessory designed to allow streamers and YouTubers to color-match their microphones to their outfits. This follows advancements in high-altitude drone technology, where Chinese heavy-lift drones first successfully completed tests on Mount Everest, a feat an American company now seeks to replicate.
DJI offers 5 products in the media tech and media and telecoms services industries. DJI's product portfolio comprises of consumer electronics, audio and content acquisition.
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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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