Privately Owned DJI, headquartered in China, founded in 2006, operates with approximately 2,680 employees and reported $2.9B in revenue as of 2024. The company specializes in consumer electronics, functioning as a manufacturer of aerial drones and camera support accessories for aerial photography and film-making equipment and platforms. DJI's drones are utilized in film-making, agriculture, search and rescue, and energy infrastructure.
On March 20, 2026, a study presented a Neuromorphic Self-Tuning Proportional-Integral-Derivative (PID) controller for Unmanned Aerial Systems (UAS), inspired by a mammal brain learning mechanism and derived from a Spiking Neuronal Network (SNN) with enhanced Prescribed Error Sensitivity (PES). Earlier on March 19, DJI Flip became more affordable than many beginner drones, addressing common issues of cost, setup complexity, and friction for new users. Also on March 19, DJI revoked an operator's certificate after an agricultural drone, designed to spray citrus trees, was improperly used to hoist a person over 10 meters into the air in Fengjie County, Chongqing. Earlier the same day, research focused on non-linear identification and virtual validation of multi-rotor dynamics, aiming to reduce the cost, time, and risk associated with multirotor controller development by mitigating sim-to-real mismatch. On March 18, a global security incident exposed a critical flaw in the DJI Romo robot vacuum, highlighting pervasive vulnerabilities within the Internet of Things (IoT) after a user's attempt to control the device with a PlayStation 5 controller spiraled into a security breach.
DJI offers 5 products in the media and telecoms services and media tech industries. DJI's product portfolio comprises of consumer electronics, audio and content acquisition.
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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.
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