DJI

DJI

http://www.dji.com
https://www.linkedin.com/company/dji/

DJI is a privately owned company headquartered in China. Founded in 2006, the company employs approximately 2680 individuals and reported $2.9B in revenue as of 2024. Functioning as a manufacturer of consumer electronics, DJI specializes in aerial drones and camera support accessories. Its products are designed for aerial photography and film-making equipment and platforms, with drones utilized across various industries, including film-making, agriculture, search and rescue, and energy infrastructure.

2024 Revenue

Founded

2006

Headcount

2,678

Headquarters

China

Primary Segment

Consumer electronics

Ownership

Privately Owned

News Summary:

Reports on September 18, 2026, suggest the upcoming DJI Neo 3 drone will feature an upgraded 1/1.3-inch camera sensor, a significant improvement over the Neo 2’s 1/2-inch sensor. This follows leaked packaging images on September 17, which revealed a refreshed design and a new bundled controller for the Neo 3. Also on September 17, DJI launched its SDR Transmission 2 wireless video system, supporting DCI 4K/60fps HDR with a 50Mbps maximum encoding bitrate and up to 4km transmission range under CE conditions, notably featuring a switchable transmitter-receiver design for production crews. Concurrently, DJI introduced the Osmo 360 II, expanding its 360 camera lineup. Earlier the same day, the DJI Osmo Pocket 4 received a firmware update, which enabled a dedicated HDR 10-bit color mode, HDR Enhancement for photos, D-Log 10-bit recording in slow motion, and more flexible gimbal control, all without new hardware.

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DJI offers 5 products in the media tech, media and telecoms services and pro AV industries. DJI's product portfolio comprises of audio production, content acquisition and consumer electronics.

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DJI's revenues were over $1B in 2024. Caretta Research has split DJI's revenue into 4 different product categories, the largest of which is consumer devices. For full access to DJI's revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

06:05

Procurement and Sales, B2B Tag, Supply Chain and Procurement

China's DJI Alone Dwarfs Entire US Drone Production - Gulf Insider

Two active wars across Eurasia, intensifying resource nationalism, and an energy crisis are adding urgency to US efforts to reduce dependence on China. Concerns about a potential Chinese blockade of Taiwan reinforce the supply chain decoupling theme.

Sep

23rd

2026

02:47

Emerging Tech, B2B Tag

Leaked DJI Neo 3 May Integrate Transceiver vs Neo 2 Module

Leaked details about the DJI Neo 3 have sparked significant interest, particularly regarding its potential design and functionality shifts. TechAvid’s analysis highlights one notable change: the apparent integration of the digital transceiver directly into the drone, a departure from the detachable module used in the Neo 2.

Sep

23rd

2026

01:13

New Offerings, Emerging Tech, B2B Tag, New Offerings

Leaked DJI Neo 3 Shows a 192.7G Build vs 151G DJI Neo 2

The DJI Neo 3 brings a noticeable shift in design, with its weight increasing to 192.7 grams, 42 grams heavier than its predecessor, the Neo 2. This added weight likely stems from structural enhancements such as propeller guards, a redesigned camera housing and a potential top-mounted module for advanced sensors.

Sep

22nd

2026

04:56

New Offerings, Emerging Tech, B2B Tag, New Offerings

DJI’s new 2kWh power supply goes official with 0.01-second UPS switching

Add GIZMOCHINA as Preferred Source on Google DJI has released the Power Auro 2000 Elite in China, starting at 4,799 yuan (~$715). The new outdoor power station has a 2kWh capacity and joins DJI’s existing Power lineup, which began in 2023 with the Power 1000 and Power 500.

Sep

21st

2026

07:33

Emerging Tech, B2B Tag

Severe Bluetooth flaw allows hackers to take over DJI drones in mid-air

An attacker could knock it out of the sky. A Bluetooth flaw affects 16 DJI drone models, including Mavic, Mini, Air, Neo, Flip, and Avata ranges. Nearby attackers could send commands without authentication to change settings, cut connections, or power off a drone.

Sep

21st

2026

02:13

Emerging Tech, B2B Tag, Product Updates

DJI Neo 3 Leak Reveals a Likely Upward Obstacle Detection Sensor

The DJI Neo 3 appears poised to address some of the key criticisms of its predecessor, the Neo 2, particularly in terms of design and functionality. One notable upgrade is the introduction of a pusher propeller configuration, which could enhance flight efficiency while contributing to a more compact and portable design.

Sep

20th

2026

23:35

B2B Tag, Regulations and Policies

Ban makes drone owners say bye

Drone owners in Beijing flocked to designated buy-back sites, looking to sell their devices for as much as possible ahead of an impending citywide ban. New rules in the Chinese capital ban not just the flying of unmanned aerial vehicles but also the possession or storage of them, meaning owners have until Nov 15 to get rid of their drones.

The Star Malaysia

Sep

20th

2026

09:27

Emerging Tech, B2B Tag, Supply Chain and Procurement

Chinese Drone Supply Chain Rare Earth Magnet Dependence

Highlights DJI and Chinese drone makers benefit from fully integrated supply chains spanning rare-earth separation, magnet manufacturing, motors, and electronics. REEx estimates global drone production could consume 3,000–8,000 tonnes of rare-earth magnets annually as UAV markets expand.

Rareearthexchanges

Sep

19th

2026

17:22

Emerging Tech, B2B Tag

Looki L1 vs DJI Osmo Nano: AI Memory or Action Video

Looki L1 and DJI Osmo Nano are both small wearable cameras, but they are designed to leave you with different things. Choose DJI Osmo Nano when the video itself matters: a stabilized running clip, a controlled first-person view, or footage you plan to edit and share.

Sep

19th

2026

09:21

B2B Tag, Regulations and Policies

Drone owners rush to offload devices ahead of Beijing ban

Drone owners in Beijing flocked to designated buy-back sites this week, looking to sell their devices for as much as possible ahead of an impending citywide ban. New rules in the Chinese capital ban not just the flying of unmanned aerial vehicles but the possession or storage of them, meaning owners have until November 15 to get rid of their drones.

The Standard Hong Kong

Sep

19th

2026

07:55

B2B Tag, Regulations and Policies

Drone owners rush to offload devices ahead of Beijing ban

BEIJING – Drone owners in Beijing flocked to designated buy-back sites this week, looking to sell their devices for as much as possible ahead of an impending citywide ban. New rules in the Chinese capital ban not just the flying of unmanned aerial vehicles but the possession or storage of them, meaning owners have until Nov 15 to get rid of their drones.

The Straits Times

Sep

19th

2026

07:03

B2B Tag, Regulations and Policies

Drone owners rush to offload devices ahead of Beijing ban

BEIJING: Drone owners in Beijing flocked to designated buy-back sites this week, looking to sell their devices for as much as possible ahead of an impending citywide ban. New rules in the Chinese capital ban not just the flying of unmanned aerial vehicles but the possession or storage of them, meaning owners have until Nov 15 to get rid of their drones.

The Star Malaysia

DJI has commercial and technical partners like BMW Group and Microsoft.

Example Partners

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Analyst insight reports

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