Insta360, also known as Arashi Vision, is a publicly owned company headquartered in China. Founded in 2015, it employs approximately 380 individuals and reported $776.5M in revenue as of 2024. The company specializes in consumer electronics, functioning as a Chinese camera company.
On July 10, 2026, Insta360 launched a global campaign with the PADI AWARE Foundation for Shark Awareness Day, urging divers to leverage shark encounters as tools for ocean protection. Earlier the same day, Insta360, in collaboration with Bambu Lab, opened its Luna Ultra Design Challenge, providing 3D model files and offering 40 awards for creators of 3D-printed add-ons and mods for the camera. This follows Insta360 signing its first U.S. lease on July 8 for an 1,100-square-foot store at 1515 Broadway in Manhattan’s Times Square. The China-based global optics and camera company is a direct competitor to GoPro and is known for its 360-degree cameras. Previously, on July 6, Insta360’s Luna Ultra, an 8K dual-lens gimbal camera co-engineered with Leica, generated significant interest, sparking a queuing frenzy in Tokyo’s Shibuya district as the company’s flagship entry into the premium handheld gimbal camera market.
Insta360 offers 2 products in the media and telecoms services and media tech industries. Insta360's product portfolio comprises of content acquisition and consumer electronics.
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Insta360's revenues were $776.5M in 2024. Caretta Research has split Insta360's revenue into 2 different product categories, the largest of which is consumer devices, which represents 98% of Insta360's revenue.
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