Vlaamse Radio en Televisieomroep (VRT)

http://www.vrt.be
https://www.linkedin.com/company/vrt/

Vlaamse Radio en Televisieomroep, also known as VRT, is a privately owned entity headquartered in Belgium. Founded in 1930, the organization operates with approximately 2,610 employees and reported $528.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, serving as one of the national public service broadcasters for the Flemish Community of Belgium. Its operations are a counterpart to the French-language RTBF (Radio-télévision belge de la Communauté française) in the French Community and BRF (Belgischer Rundfunk) in the German-speaking Community.

2024 Revenue

Founded

1930

Headcount

3,078

Headquarters

Belgium

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

Belgium's public broadcaster VRT postponed its decision on whether to compete in the 2026 Eurovision Song Contest on September 16, 2026, citing ongoing talks with the European Broadcasting Union (EBU) about the competition's participation rules and Israel's involvement, having been expected to confirm its participation by Tuesday. Previously, on July 14, 2026, the European Data Protection Board (EDPB) issued a binding decision instructing Belgium's data protection authority not to dismiss a cookie-banner complaint against VRT, rejecting the Belgian regulator's finding that the complaint amounted to an abuse of the right to lodge a grievance under the GDPR. Earlier, on July 8, 2026, VRT finalized a procurement for radio, television, communication, telecommunication, and related equipment, including decoders, encoders, gateways, ingest servers, and glue material, through a negotiated procedure. This followed news from June 24, 2026, that VRT would face a new decision on whether its use of cookie banners violates EU data protection rules after an umbrella group of European privacy regulators ruled a complaint admissible.

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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of broadcast television and radio, search, social, and retail media and media and TV services.

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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 5 different product categories, the largest of which is linear (thematic channel groups). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.

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Sep

23rd

2026

09:23

Events, B2B Tag, Events and Conferences, Regulations and Policies

VRT confirms participation in 2027 Eurovision Song Contest

VRT will take part in the 2027 Eurovision Song Contest in Bulgaria, the Flemish public broadcaster announced on Wednesday after informing organiser the European Broadcasting Union.The broadcaster said it had decided to send an entrant despite recent controversy over Israel’s participation, because it believes the EBU now recognises that changes are needed in the current geopolitical climate.Chief executive Frederik Delaplace said months of talks had taken place with the EBU and other broadcasters about the festival’s role.

The Brussels Times

Sep

16th

2026

06:21

Events, B2B Tag, Events and Conferences

Belgium delays Eurovision 2026 decision over Israel dispute

Belgium's public broadcaster VRT has postponed its decision on whether to compete in next year's Eurovision Song Contest, citing ongoing talks with the European Broadcasting Union (EBU) about the competition's participation rules and Israel's involvement. VRT had been expected to confirm its participation by Tuesday in line with Eurovision's standard regulations for entrant broadcasters.

Türkiye Today

Jul

29th

2026

06:30

Events, B2B Tag, Events and Conferences

Travel agency organising holidays tailor-made for LGBTQIA+ travellers: “Safety comes first”

The idea came about rather by chance. Koen Wijgaerts walked into Herbots Reizen and asked whether the travel agency would like to support Limburg Pride. “One thing led to another, and before long we were talking about travel for the LGBTQIA+ community,” he explains.

VRT

Jul

14th

2026

13:20

B2B Tag, Regulatory Compliance, Regulations and Policies

EDPB forces Belgian regulator to reconsider dismissed noyb cookie case

The European Data Protection Board today published a binding decision instructing Belgium's data protection authority not to dismiss a cookie-banner complaint against public broadcaster VRT, rejecting the Belgian regulator's finding that the complaint amounted to an abuse of the right to lodge a grievance under the GDPR.

PPC Land

Jul

8th

2026

01:00

Procurement and Sales, B2B Tag, Tenders and Contracts, Supply Chain and Procurement

473508-2026 - Result

TED v2 - Viewer Result Belgium : Radio, television, communication, telecommunication and related equipment Decoders, encoders, gateways, ingest servers en glue materiaal Belgium , Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 ) Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation Buyer Buyer : De Vlaamse Radio en Televisieomroep Email : info@vrt.be Belgium , Arr.

EU Tenders

Jun

24th

2026

19:30

Regulatory and Legal, B2B Tag

VRT faces new Belgian privacy decision after European data regulators’ ruling

By Matthew Newman ( June 25, 2026, 15:59 GMT | Insight) -- Belgian public broadcaster VRT will face a new decision on whether its use of cookie banners violates EU data protection rules, after an umbrella group of European privacy regulators ruled that a complaint is admissible, MLex has learned.

MLex

Jun

12th

2026

14:58

ESG, B2B Tag

Rental electric scooters to be completely banned in Brussels

Starting from 2027, the Belgian capital will completely abandon electric scooter rental services. According to the VRT broadcaster, the city administration has decided not to renew the licenses of kick-sharing operators. The ban is attributed to an increase in traffic accidents, the chaotic cluttering of public spaces, and the use of scooters for criminal purposes.

Zamin

Jun

9th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

VRT explores AI-driven conversational news formats

At the heart of the initiative lies a key question: how can AI help make news more accessible and more personal, while remaining firmly anchored in a journalistic context? Responding to evolving user behavior The project builds on a clear trend.

Vrtinternational

Jun

4th

2026

01:00

B2B Tag

Belgian health minister Vandenbroucke refuses to reimburse weight-loss drug Wegovy

Wegovy is a medicine based on semaglutide. This is a derivative of a hormone that we ourselves produce in our gut when we eat, GLP-1. It slows down gastric emptying and reduces feelings of hunger. This enables people to lose weight.

VRT

May

18th

2026

01:00

Procurement and Sales, B2B Tag

No audit into emergency anti-drone weapons purchase

The Federal Audit Service has not officially given a reason for the decision but, according to De Morgen, the service does not feel sufficiently specialised in military procurement matters. Legally, it may reject requests “where the nature of the tasks and the workload they entail” prove unmanageable.

VRT

May

16th

2026

17:40

B2B Tag

Belgium's broadcaster warns it may skip Eurovision 2027 if EBU fails to reform

Belgium's Flemish public broadcaster VRT has warned it is unlikely to send an artist to the Eurovision Song Contest next year unless the European Broadcasting Union overhauls its participation policies, adding a new voice to a wave of broadcaster dissatisfaction engulfing the contest as it unfolds this week in Vienna amid a coordinated boycott by five nations over Israel's inclusion.

Türkiye Today

May

12th

2026

15:05

B2B Tag

Eurovision Organisers urged to Act Against Belgian Broadcaster Over Anti-Israel Programme

The Belgian broadcaster VRT has broadcast a “contextual programme” focusing on Israel’s participation in the 2026 Eurovision Song Contest which likely breached European Broadcasting Union (EBU) and Eurovision rules. UK Lawyers for Israel (UKLFI) has written to EBU and Eurovision officials demanding action against Belgian broadcaster VRT over the planned special programme.

Uklfi

Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Adobe, Panasonic and HP.

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Vlaamse Radio en Televisieomroep (VRT) currently holds 62 broadcasting rights for sports competitions including soccer | association football, athletics, cycling, volleyball, ice skating, basketball, futsal, multi-sport, handball, tennis, motorsports, winter sports, beach soccer and cyclo-cross.