Vlaamse Radio en Televisieomroep (VRT)

http://www.vrt.be
https://www.linkedin.com/company/vrt/

Vlaamse Radio en Televisieomroep, also known as VRT, is a privately owned entity headquartered in Belgium. Founded in 1930, the organization operates with approximately 2,610 employees and reported $528.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, serving as one of the national public service broadcasters for the Flemish Community of Belgium. Its operations are a counterpart to the French-language RTBF (Radio-télévision belge de la Communauté française) in the French Community and BRF (Belgischer Rundfunk) in the German-speaking Community.

Revenue

Founded

1930

Headcount

3,013

Headquarters

Belgium

Primary Segment

Broadcast television and radio

Ownership

Privately Owned

News Summary:

On July 8, 2026, Vlaamse Radio en Televisieomroep (VRT) concluded a competitive negotiation for the procurement of radio, television, communication, telecommunication, and related equipment, including decoders, encoders, gateways, ingest servers, and glue material. Previously, on June 24, 2026, the Belgian public broadcaster learned it will face a new decision regarding whether its use of cookie banners violates EU data protection rules, after an umbrella group of European privacy regulators ruled a complaint admissible. Earlier in June, on June 12, 2026, VRT reported that Brussels will completely ban electric scooter rental services starting in 2027, with the city administration deciding against renewing licenses for kick-sharing operators due to increased traffic accidents, chaotic cluttering of public spaces, and use of scooters for criminal purposes. This followed VRT's June 9, 2026 announcement that it is exploring AI-driven conversational news formats to make news more accessible and personal while maintaining journalistic context, responding to evolving user behavior.

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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of media and TV services, broadcast television and radio and search, social, and retail media.

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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 5 different product categories, the largest of which is linear (national channel groups). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.

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Jul

14th

2026

13:20

B2B Tag, Regulatory Compliance, Regulations and Policies

EDPB forces Belgian regulator to reconsider dismissed noyb cookie case

The European Data Protection Board today published a binding decision instructing Belgium's data protection authority not to dismiss a cookie-banner complaint against public broadcaster VRT, rejecting the Belgian regulator's finding that the complaint amounted to an abuse of the right to lodge a grievance under the GDPR.

PPC Land

Jul

8th

2026

01:00

Procurement and Sales, B2B Tag, Tenders and Contracts, Supply Chain and Procurement

473508-2026 - Result

TED v2 - Viewer Result Belgium : Radio, television, communication, telecommunication and related equipment Decoders, encoders, gateways, ingest servers en glue materiaal Belgium , Arr. de Bruxelles-Capitale/Arr. Brussel-Hoofdstad ( BE100 ) Type of procedure : Negotiated with prior publication of a call for competition / competitive with negotiation Buyer Buyer : De Vlaamse Radio en Televisieomroep Email : info@vrt.be Belgium , Arr.

EU Tenders

Jun

24th

2026

19:30

Regulatory and Legal, B2B Tag

VRT faces new Belgian privacy decision after European data regulators’ ruling

By Matthew Newman ( June 25, 2026, 15:59 GMT | Insight) -- Belgian public broadcaster VRT will face a new decision on whether its use of cookie banners violates EU data protection rules, after an umbrella group of European privacy regulators ruled that a complaint is admissible, MLex has learned.

MLex

Jun

12th

2026

14:58

ESG, B2B Tag

Rental electric scooters to be completely banned in Brussels

Starting from 2027, the Belgian capital will completely abandon electric scooter rental services. According to the VRT broadcaster, the city administration has decided not to renew the licenses of kick-sharing operators. The ban is attributed to an increase in traffic accidents, the chaotic cluttering of public spaces, and the use of scooters for criminal purposes.

Zamin

Jun

9th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

VRT explores AI-driven conversational news formats

At the heart of the initiative lies a key question: how can AI help make news more accessible and more personal, while remaining firmly anchored in a journalistic context? Responding to evolving user behavior The project builds on a clear trend.

Vrtinternational

Jun

4th

2026

01:00

B2B Tag

Belgian health minister Vandenbroucke refuses to reimburse weight-loss drug Wegovy

Wegovy is a medicine based on semaglutide. This is a derivative of a hormone that we ourselves produce in our gut when we eat, GLP-1. It slows down gastric emptying and reduces feelings of hunger. This enables people to lose weight.

VRT

May

18th

2026

01:00

Procurement and Sales, B2B Tag

No audit into emergency anti-drone weapons purchase

The Federal Audit Service has not officially given a reason for the decision but, according to De Morgen, the service does not feel sufficiently specialised in military procurement matters. Legally, it may reject requests “where the nature of the tasks and the workload they entail” prove unmanageable.

VRT

May

16th

2026

17:40

B2B Tag

Belgium's broadcaster warns it may skip Eurovision 2027 if EBU fails to reform

Belgium's Flemish public broadcaster VRT has warned it is unlikely to send an artist to the Eurovision Song Contest next year unless the European Broadcasting Union overhauls its participation policies, adding a new voice to a wave of broadcaster dissatisfaction engulfing the contest as it unfolds this week in Vienna amid a coordinated boycott by five nations over Israel's inclusion.

Türkiye Today

May

12th

2026

15:05

B2B Tag

Eurovision Organisers urged to Act Against Belgian Broadcaster Over Anti-Israel Programme

The Belgian broadcaster VRT has broadcast a “contextual programme” focusing on Israel’s participation in the 2026 Eurovision Song Contest which likely breached European Broadcasting Union (EBU) and Eurovision rules. UK Lawyers for Israel (UKLFI) has written to EBU and Eurovision officials demanding action against Belgian broadcaster VRT over the planned special programme.

Uklfi

Apr

27th

2026

18:30

ESG, B2B Tag

PM leads task force to secure future of Volvo Car Ghent

In addition to Mr De Wever several other and ministers are involved, as well as the Flemish Prime Minister Matthias Diependaele (nationalist). A source told the daily ‘De Morgen’ that "There is no immediate danger to the Ghent factory.

VRT

Apr

24th

2026

02:27

B2B Tag

Will Belgium allow all shops to stay open late?

The Council of Ministers is set to decide this Friday to scrap the mandatory closing time for shops. This would allow all shops in Belgium to stay open until 21:00, despite criticism from small businesses, VRT reports.At a Council of Ministers meeting scheduled for this Friday, the Federal Government is expected to formalise the end of the mandatory 20:00 closing time for shops.

The Brussels Times

Apr

21st

2026

18:30

B2B Tag

Unique Great War canon unveiled following renovation of ‘Trench of Death’

The Trench of Death (Dodengang in Dutch) is a Great War memorial site located around 1.5km from the IJzer Town monument on the banks of the IJzer Canal. The Trench of Death is 270-metre-long section of trench that has been preserved.

VRT

Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Adobe, HP and Panasonic.

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Example Partners

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Vlaamse Radio en Televisieomroep (VRT) currently holds 61 broadcasting rights for sports competitions including winter sports, tennis, athletics, ice skating, basketball, multi-sport, cycling, handball, cyclo-cross, soccer | association football, beach soccer, motorsports and futsal.