Minute Media, privately owned and headquartered in the US, founded in 2011, employs approximately 410 individuals, and reported $300.0M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in RTB and programmatic solutions, developing products that enable fans to create, publish, share, and distribute sports content.
Minute Media laid off approximately 12% of its workforce on May 28, 2026, impacting around 60 of its roughly 500 global employees. The company attributed this reduction to organizational changes aimed at pursuing more efficient and focused long-term growth. Previously, on February 3, 2026, Minute Media launched Sports Illustrated FC, marking Sports Illustrated’s first venture into studio-based production. This weekly panel show connects football enthusiasts across social media platforms and Free Ad-supported Streaming Television (FAST TV) under the new Sports Illustrated Television (SITV) channel, utilizing an Elite ATEM Television Studio 4K8.
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Minute Media offers 2 products in the ad tech and services industry. Minute Media's product portfolio comprises of RTB and programmatic.
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Minute Media's revenues were less than $500M in 2024. All the revenue comes from supply side platform (SSP).
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Minute Media has commercial and technical partners like SBLive Sports, Lega Serie A and Amazon. Examples of Minute Media's suppliers include LucidLink, Sports Illustrated and Google.
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