Sports Illustrated is a Privately Owned company, owned by Authentic Brands Group, headquartered in the US. Founded in 1954, it employs approximately 640 individuals and functions as a tier 1 media tech buyer. The company's main product is Book and Periodical Publishing, and it is widely known as an American sports magazine.
On June 22, 2026, Sports Illustrated joined a coalition of major publishers, including The Arena Group, BuzzFeed, DMGT, and Frommer’s, to adopt Gist's new ad format and white-label AI platform from ProRata. This initiative aims to monetize the "Q&A economy" by deploying ad-supported answer engines, turning consumer questions into new ad inventory as AI reshapes search and information discovery. Previously, on May 29, Sofwave announced its partnership with Sports Illustrated Swimsuit, becoming the aesthetic device line's first-ever partner to bring skin lifting and muscle toning solutions to the brand's platform. Earlier, on May 18, Tyson Fury, the two-time world heavyweight champion, signed on as International Spokesperson for Datavault AI, a deal that integrates with Datavault AI’s Sports Illustrated Exchange and NIL Monetization Initiative.
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Sports Illustrated offers products in the media and telecoms services industry. Sports Illustrated's product portfolio comprises of search, social, and retail media.
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