Audigent, a privately owned company headquartered in the US, was founded in 2016 and employs approximately 100 individuals. The company specializes in Advertising Services, having developed a data management platform and marketplace that provides audience data and insights to marketers, advertisers, and publishers.
On April 30, 2026, Shelton Mercer III, co-founder of Audigent, shared his insights in a one-on-one interview. Previously, on December 6, 2025, Ajit Jain, currently affiliated with Audigent, co-authored a study published by Texas A&M University (USA) which found that AI analysis appears to improve how teachers evaluate student design projects. This followed an appearance on September 17, 2025, by Pierce Cook-Anderson, Audigent's Vice President of EMEA, on a panel at ATS London 2025. The session, hosted by Sarah Robertson of Experian Marketing Services, explored how "super signal aggregators" are powering the next generation of ad tech.
Audigent offers 2 products in the ad tech and services industry. Audigent's product portfolio comprises of RTB and programmatic and data, targeting and identity.
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Audigent's revenues were less than $50M in 2024. Caretta Research has split Audigent's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Audigent's revenue breakdown subscribe to Caretta Portal.
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