Audigent

Audigent

http://audigent.com
https://www.linkedin.com/company/audigent/

Audigent, a privately owned company headquartered in the US, was founded in 2016 and employs approximately 100 individuals. The company specializes in Advertising Services, having developed a data management platform and marketplace that provides audience data and insights to marketers, advertisers, and publishers.

Revenue

Founded

2016

Headcount

95

Headquarters

US

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

1

News Summary:

On April 30, 2026, an interview featured Shelton Mercer III, co-founder of Audigent, where he shared advice regarding the company. Previously, on December 6, 2025, Ajit Jain, whose current affiliation is Audigent, was listed as an author in a study titled "AI Analysis Appears to Improve How Teachers Evaluate Student Design Projects." This followed a September 17, 2025, ATS London session where Pierce Cook-Anderson, Vice President of EMEA at Audigent, participated in a panel discussion on how "super signal aggregators" are powering the next generation of ad tech. Earlier, on August 7, 2025, Audigent Managing Director Drew Stein discussed how curation, defined as the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked but valuable ad impressions, is causing a paradigm shift across programmatic advertising.

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Audigent offers 2 products in the ad tech and services industry. Audigent's product portfolio comprises of RTB and programmatic and data, targeting and identity.

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Audigent's revenues were less than $25M in 2023. Caretta Research has split Audigent's revenue into 2 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Audigent's revenue breakdown subscribe to Caretta Portal.

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Apr

30th

2026

17:54

Emerging Tech, B2B Tag

Interview: Shelton Mercer III, Co

I recently went one-on-one with Shelton Mercer III, co-founder of Audigent. Adam: Thanks again for taking the time to share your advice. First things first, though, I am sure readers would love to learn more about you.

Dec

16th

2025

23:06

Rise - PeopleForce Episode 1

Michael Mendenhall: I'm your host, Michael Mendenhall. TriNet is a full-service HR solutions company. We are committed to empowering small, medium sized businesses by supporting their growth. And most important, enabling their people. We work with amazing, and I really mean amazing, small, medium-sized businesses.

Dec

6th

2025

18:30

Emerging Tech, B2B Tag

AI Analysis Appears to Improve How Teachers Evaluate Student Design Projects, Study Finds

Authors:\n(1) Ajit Jain, Texas A\u0026M University, USA; Current affiliation: Audigent;\n(2) Andruid Kerne, Texas A\u0026M University, USA; Current affiliation: University of Illinois Chicago;\n(3) Nic Lupfer, Texas A\u0026M University, USA; Current affiliation: Mapware;\n(4) Gabriel Britain, Texas A\u0026M

Sep

17th

2025

08:10

Events, CT_Monitor Company

How are Super Signal Aggregators Powering Ad Tech?

How are Super Signal Aggregators Powering Ad Tech? - ATS London 2025 In this ATS London 2025 session, Sarah Robertson, Chief Product Officer of Experian Marketing Services hosts a stellar panel to look at how the "super signal aggregator" is powering the next generation of ad tech. Featuring Pierce Cook-Anderson, Vice President of EMEA, Audigent, Ben Foster, Chief Digital Officer, The Kite Factory, and Bedir Aydemir, Director of Data and Strategic Partnerships, News UK.

Aug

7th

2025

20:14

Big Data/Analytics, CT_Monitor Company

How curation is causing a paradigm shift across programmatic advertising

Drew Stein, Audigent managing director, Experian Marketing Services Curation, the packaging of audience and programmatic supply chain data against ad inventory to sell overlooked, but valuable, ad impressions, can no longer be considered a trend or buzzword.

Jul

31st

2025

15:13

Big Data/Analytics

The Leading Data Activation, Curation and Identity Platform

Back-to-school season remains one of the year’s biggest retail moments and there is still time to reach shoppers. With parents, students, and educators shopping often and continuing through September, it’s the perfect time to get in front of consumers who are ready to spend.

Jul

28th

2025

19:50

Artificial Intelligence

Fandom deepens Gen Z targeting with new data tools

The news: Fandom, which reports nearly 350 million monthly unique visitors and 30 billion annual page views, partnered with Audigent and Experian to expand its audience targeting capabilities. The collaboration brings more than 2,400 syndicated audience segments from Experian into FanDNA Helix, Fandom’s AI-driven first-party data platform, enabling marketers to apply third-party demographic and behavioral data to fan engagement signals across entertainment and gaming content.

Jun

14th

2025

04:39

InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers

Leading Curators Audigent, a part of Experian; Givsly and Antipodes Leveraging Self-Serve Platform, Limited Beta for Brands and Agencies Opens Next Month Bangalore, NFAPost: InMobi Advertising, a leading global provider of mobile-first programmatic solutions, unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners.

Jun

13th

2025

09:28

New Offerings, Big Data/Analytics,

InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control

Leading Curators Audigent, a part of Experian; @curate; Givsly and Antipodes Leveraging Self-Serve Platform, Limited Beta for Brands and Agencies Opens Next Month – InMobi Advertising , a leading global provider of mobile-first programmatic solutions, today unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners.

Jun

12th

2025

22:29

M&A Activities,

Experian Acquires Audigent, Combining Massive Amounts Of Data

Experian has acquired Audigent, a data activation and identity platform in the advertising industry, giving it massive amounts of consumer and business data to target ads. Audigent’s first-party publisher data and inventory network, as well as its sell-side distribution, will integrate with Experian's existing demand-side capabilities.

Jun

12th

2025

22:20

Big Data/Analytics,

The Leading Data Activation, Curation and Identity Platform

Over the past several years, curation has become one of the biggest topics in advertising, with brands and agencies spending 66% of the $150+ billion open exchange programmatic media market in curated private marketplaces (PMPs) and major players such as Coca-Cola and Google openly committing to curation.

Jun

11th

2025

18:30

New Offerings, Big Data/Analytics,

InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control

Leading Curators Audigent, a part of Experian; @curate; Givsly and Antipodes Leveraging Self-Serve Platform, Limited Beta for Brands and Agencies Opens Next Month San Mateo, CA – June 12, 2025 – InMobi Advertising, a leading global provider of mobile-first programmatic solutions, today unveiled InMobi Buyer Hub—a self-service platform designed to empower all types of media buyers, including curators, agencies, brand-direct teams, retail media networks, demand-side platforms, and media owners.

Audigent has customers like Minute Media.

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