Epsilon

Epsilon

http://www.epsilon.com
https://www.linkedin.com/company/epsilon/

Epsilon, a privately owned company headquartered in the United States, is a subsidiary of Publicis Groupe. Founded in 1969, the company has approximately 10,940 employees and reported $2.0B in revenue as of 2025. Functioning as a global advertising and marketing technology company, it specializes in data, targeting, and identity solutions. Its portfolio includes subsidiaries such as Catapult Marketing, CitrusAd, Conversant, and Lotame.

2025 Revenue

Founded

1969

Headcount

10,933

Headquarters

United States

Primary Segment

Data, targeting and identity

Ownership

Privately Owned

Deployments

12

News Summary:

On September 16, 2026, E3 Lithium signed a memorandum of understanding (MoU) with Epsilon for the supply of battery-grade lithium carbonate, a deal structured to support Epsilon's 30,000 metric tons per year cathode facility. This agreement elaborates on a September 15, 2026, announcement, where Canada-based E3 Lithium confirmed signing a non-binding MoU with battery materials maker Epsilon CAM. Effective September 1, the framework outlines the potential annual supply of up to 5,000 tons of battery-grade lithium carbonate over a five-year period, sourced from E3 Lithium's Clearwater project in Alberta.

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Epsilon offers 4 products in the media and telecoms services and ad tech and services industries. Epsilon's product portfolio comprises of search, social, and retail media, data, targeting and identity and RTB and programmatic.

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Epsilon's revenues were over $1B in 2025. Caretta Research has split Epsilon's revenue into 4 different product categories, the largest of which is data clean rooms, identity resolution and audience activation. For full access to Epsilon's revenue breakdown subscribe to Caretta Portal.

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Sep

22nd

2026

08:30

Management Changes, B2B Tag, Marketing and Promotional Activities, Management Changes

Epsilon Announces Three Executive Appointments to Accelerate Its Next Era of Growth

Epsilon today announced three key executives set to accelerate growth, strengthen its digital media business and help clients turn increasingly complex data and technology ecosystems into tangible business advantage.■

Sep

21st

2026

06:30

B2B Tag, Marketing and Promotional Activities

Brace yourselves, we’re entering the not-so-Golden Quarter

In a climate of cautious consumer spending, Esme Robinson of Epsilon explains how to avoid wasted marketing budget. (Ross Sneddon/Unsplash) The Golden Quarter remains a considerable commercial opportunity, but advertising waste during the period is almost impossible to avoid.

Sep

16th

2026

13:54

B2B Tag, Marketing and Promotional Activities

Why the usual loyalty tactics won't work for Gen Z ⎸ Epsilon Loyalty

As today’s consumers, employees and future decision-makers, Gen Z is reshaping the economics of customer acquisition. There’s currently a significant transfer of discretionary spending power already underway and it’s expected to grow to $12 trillion by 2030 .

Sep

16th

2026

06:56

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Companies are measuring AI against the wrong goal

More money went into AI infrastructure in the last three years than was spent building the interstate highway system over four decades. When I asked a former CEO and friend what he thought CEOs were actually losing sleep over these days, no surprise, his list came down to five questions, all revolving around AI: profitability, core strategy, leadership AI literacy, build/buy/partner decisions, and measuring impact.

Sep

16th

2026

06:30

Data brokers have detailed files on you. Here’s what’s in them — and how it impacts you

This story is coreported with Consumer Reports. In several states, new privacy laws are forcing brokers to disclose the companies that bought your data. So we asked for volunteers to request their personal data reports from the world’s largest data brokers.

Sep

16th

2026

06:30

Procurement and Sales, B2B Tag, Supply Chain and Procurement

E3 Lithium signs MOU with Epsilon for supply of battery-grade lithium carbonate

E3 Lithium supports Epsilon’s 30,000 mt/y cathode facility with supply deal.

Sep

16th

2026

03:00

B2B Tag, Marketing and Promotional Activities

Retailers are becoming the new trust signal for Gen Z shoppers

Holly Williams, VP Client Services & Growth at Epsilon Trying a new brand always involves a small leap of faith. Shoppers want to know whether the products they purchase will live up to their promise and whether they are worth the money.

Retailmediaage (co.uk)

Sep

15th

2026

06:30

Procurement and Sales, B2B Tag, Partnerships, Supply Chain and Procurement

E3 Lithium signs MoU to supply lithium carbonate to India's Epsilon CAM

Canada-based E3 Lithium said on Monday it signed a non-binding memorandum of understanding (MoU) with battery materials maker Epsilon for the potential supply of battery-grade lithium carbonate from its Clearwater project in Alberta. The MoU, effective September 1, provides a framework for the potential supply of up to 5 000 tons of battery-grade lithium carbonate annually over a five-year period, the company said.

Engineering News

Sep

14th

2026

22:47

Emerging Tech, B2B Tag

Identity resolution for connected TV: Reaching real people in a fragmented streaming world

While CTV has largely surpassed linear TV as the preferred method for reaching a brand’s best customers, CTV has more screens, more apps and more of a fragmentation problem. That gap is exactly what identity resolution solves—and it's the single most important concept to understand if you're serious about CTV advertising.

Sep

14th

2026

14:36

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

AI is everywhere. But is it actually delivering for marketers?

AI adoption is now table stakes for marketers, but simply using AI isn’t enough. The focus is shifting to whether organizations are seeing meaningful results—and whether they’re prepared for what comes next.\\n\\nJoin guest speaker \u0026 Forrester VP \u0026 Principal Analyst Rusty Warner and Epsilon’s Dale Older as they unpack findings from Epsilon’s 2026 State of AI in Marketing study, based on insights from 250 marketing decision-makers.

Sep

14th

2026

14:25

Emerging Tech, B2B Tag

‘The future of cannabis medicine’: Epsilon, Puro and Helix develop B2B product

A nano-cannabinoid product being developed by Epsilon in partnership with Puro and US research group Helix is being hailed as one of the first of its kind, with the B2B product designed to deliver faster onset and improved bioavailability. Nano cannabinoids are essentially cannabinoids formulated into extremely small particles through a process known as nano-emulsification, which the partners claim allows for more efficient absorption than traditional delivery methods.

Cannabiz Australia

Sep

12th

2026

09:36

Emerging Tech, B2B Tag

Programmatic CTV advertising: How the buying process actually works

You already know what a CPM is, and there’s a pretty good chance you’ve bought programmatic display or video before. Let's skip the 101 and go straight to the part that actually trips people up about CTV: What's happening, technically, in the few hundred milliseconds between \\ This blog digs into the mechanics of CTV—the bridge between knowing what the channel does, and knowing how to actually buy it well.

Example Customers

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Example Partners

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