News Summary:
On April 30, 2026, Epsilon introduced "Epsilon Accelerate," a platform offering no-code marketing-led tools for website personalization, empowering marketers to build, test, and optimize web experiences independently, addressing rising customer expectations and shrinking campaign timelines. Also on April 30, the company discussed "The CTV paradox," observing that despite the expansion of streaming options and content, marketers face increasing challenges in connecting with audiences via Connected TV (CTV), which remains a core element of the digital marketing mix. Previously, on April 29, Epsilon outlined three key elements for successful retail media strategies, noting the rapid growth of retail media as an advertising channel while cautioning that successful brand returns are not guaranteed, as retailers increasingly provide brands access to shoppers across various environments through their data and media inventory. On April 28, Micro Center launched its "Micro Center Retail Media" offering, powered by Epsilon's capabilities in AI, person-level identity, and closed-loop measurement to provide measurable impact for advertisers. On the same day, Epsilon published insights from its ongoing surveys detailing how consumers use and engage with AI in 2026, tracking its growing integration into daily lives amid the evolving AI landscape.
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