Bundesliga International, a state-owned entity headquartered in Germany, was founded in 2008 and employs approximately 50 individuals. The company reported $16.7M in revenue as of 2023. Functioning in the spectator sports sector, the organization is associated with the Bundesliga, also known as the Fußball-Bundesliga or 1. Bundesliga, which operates as a professional association football league in Germany.
Bundesliga International is using the UK and Ireland as a test bed for a fragmented distribution strategy, blending pay-TV, FAST, free-to-air, digital, and pay-per-view to grow awareness beyond its traditional fan base, a development reported on April 13, 2026. Previously, on March 27, 2026, Bundesliga International and CANAL+ launched the Bundesliga Canal+ Media Academy, a new program designed to empower aspiring sports journalists across Francophone Africa. This initiative builds on their long-standing partnership to develop talent and foster innovation in sports media on the continent. Earlier, on March 24, 2026, Bundesliga International finalized a three-year exclusive broadcasting rights agreement with Thai telecommunications company AIS for the 2026/27 to 2028/29 seasons. This deal will deliver all nine Bundesliga matches per matchday to AIS’s AIS PLAY platform, along with the annual Franz Beckenbauer Supercup.
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