Avrotros

Avrotros, also known as Algemene Vereniging Radio Omroep and Televisie Radio Omroep Stichting, is a State Owned entity headquartered in the Netherlands. Founded in 2014, with approximately 510 employees, the company reported $163.5M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in content rights and operates as a key pillar within the publicly funded Nederlandse Publieke Omroep (NPO) network. Formally established on January 1, 2014, through the merger of the Algemene Vereniging Radio Omroep (AVRO, founded in 1923) and the Televisie Radio Omroep Stichting (TROS, founded in 1964), Avrotros functions as a politically and religiously neutral media institution. Positioned as a general-audience broadcaster under the motto "De omroep voor ons" ("The broadcaster for us"), it is dedicated to making culture, justice, and community-driven entertainment accessible to the entire Dutch population. The enterprise produces thousands of hours of television, radio, and digital media annually, known for broadcasting national institutions like the adventure reality show Wie is de Mol? (Who is the Mole?), the daily current affairs program EénVandaag, and coordinating the Netherlands’ official participation and selection for the Eurovision Song Contest.