Avrotros

Avrotros, also known as Algemene Vereniging Radio Omroep and Televisie Radio Omroep Stichting, is a state-owned entity headquartered in the Netherlands. Founded in 2014 through the merger of the broadcasting associations AVRO and TROS, the organization functions as a media managed services provider with approximately 510 employees and reported $163.5M in revenue as of 2024, operating as a tier 1 media tech buyer. The company operates within the national NPO framework, with programming that encompasses a wide spectrum from arts and culture to popular entertainment, reflecting its dual heritage. Avrotros is responsible for domestic content including the reality-competition series Wie is de Mol? and the police drama Flikken Maastricht, and manages the Netherlands' participation in and broadcast of the Eurovision Song Contest, handling both the selection of the national entry and the transmission of the event.