BNNVARA, also known as Omroepvereniging BNN-VARA, is a state-owned broadcasting association headquartered in Hilversum, Netherlands. Established in 2014 through a merger between the Bart's Neverending Network (BNN, founded in 1997) and the Vereeniging van Arbeiders Radio Amateurs (VARA, founded in 1925), the entity operates with approximately 610 employees. The company reported $146.9M in revenue as of 2024 and functions as a tier 1 media tech buyer. It operates as one of the largest content pillars within the publicly funded Nederlandse Publieke Omroep (NPO) network, centering its content ecosystem around promoting an open, socially just, and egalitarian Dutch society. BNNVARA produces thousands of hours of television, radio, online journalism, and audio programming annually, specializing in content rights and catering to a broad audience demographic with its mix of journalism, political satire, and youth culture programming.

Revenue

Founded

2014

Headcount

646

Headquarters

Netherlands

Primary Segment

Entertainment content rights

Ownership

State Owned

News Summary:

On January 30, 2026, public broadcasters, including BNNVARA for its program 'Kassa,' saw a potential reversal of an extra 50 million euro cut to public broadcasting, as indicated by the upcoming cabinet's coalition agreement. Previously, on January 19, Roos Moggré was slated to present the BNNVARA talk show "Pauw De Wit & Moggré" for two weeks on NPO 1, airing daily from February 9 to 19 immediately following the Olympic Games broadcasts. Earlier in January, specifically on January 9, BNNVARA presenter Erik Dijkstra launched a new weekly podcast titled "Blok & Dijkstra Read Books Yet" alongside AVROTROS's Mischa Blok, sharing stories from literature and personal experiences. This followed BNNVARA's launch of its new NPO Radio 1 program, 'The Red Wire,' on New Year's Day, 2026. Presented by Natasja Gibbs and Stephan Komduur, the program airs Monday to Thursday from 19:00 to 21:00, offering a contrarian view on the news.

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BNNVARA offers products in the media and telecoms services industry. BNNVARA's product portfolio comprises of entertainment content rights.
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BNNVARA's revenues were less than $250M in 2024. All the revenue comes from entertainment rights and distribution.
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Examples of BNNVARA's suppliers include EMG (Euro Media Group), European Broadcasting Union (EBU) and NEP Group.

Example Suppliers

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BNNVARA currently holds 4 broadcasting rights for sports competitions including winter sports and multi-sport.

Example Sports Rights Suppliers

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