Viu is a privately owned company, based in Hong Kong, and is a subsidiary of PCCW and Canal+. Founded in 2015, the company operates primarily as a tier 1 media tech buyer, providing media and TV services. With approximately 500 employees, Viu reported $330.9M in revenue as of 2025. The company functions as an over-the-top video on demand streaming service, under PCCW Media Group's Viu International Ltd. It operates on a dual-revenue model encompassing subscriptions and advertising. Viu delivers content in various genres from Asian content providers with local language subtitles and produces original series under its Viu Original initiative.
On June 17, 2026, Viu partnered with iQIYI to introduce a joint streaming subscription across Southeast Asia. This collaboration merges Viu's Korean-led catalogue with iQIYI's Chinese and local-language content, forming a combined offering in the region's competitive streaming market. The two services' executives announced the bundle at the APOS conference in Bali.
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