Vevo is a privately owned company headquartered in the US. Founded in 2009, with approximately 770 employees, Vevo operates as a tier 1 media tech buyer. The company specializes in media and TV services, primarily functioning as an American video hosting service providing music videos to YouTube.
On May 21, 2026, Vevo expanded its partnership with DISQO, naming the advertising intelligence provider its preferred brand lift and outcomes partner in the U.S. This designation signifies an evolution in their collaboration, enhancing Vevo's ability to measure holistic cross-platform brand impact and consumer behavior across CTV, mobile, and desktop, while providing advertisers with deeper insights into how Vevo drives outcomes beyond awareness. Earlier, on April 23, 2026, Vevo announced its 2026 Upfront strategy, which centers on custom artist integrations, expanded data-driven targeting capabilities, and more flexible access to its music video inventory through YouTube's Instant Reserve program, following an announcement where it reported tripling artist franchise sales.
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