uniqFEED, a privately owned company headquartered in Switzerland, was founded in 2015 and employs approximately 70 individuals. The company reported $17.0M in revenue as of 2025. It specializes in graphics, providing virtual advertising technology for live sports using software.
On August 19, 2026, Peter Baumgartner assumed the roles of Executive Chairman and CEO at uniqFEED, following Roger Hall's decision to step down as CEO after leading the virtual advertising technology company for over five years. The company also secured new capital to support its next era of virtual advertising. Previously, on September 10, 2025, uniqFEED, in collaboration with Telstra, opened Remote Operations Centres in Sydney and London.
uniqFEED's customers primarily consist of motorsports and cycling, spectator Sports and media managed services companies. Examples of uniqFEED's customers include FIA Formula One World Championship, NEP Group and Major League Baseball (MLB). uniqFEED has commercial and technical partners like IMG and Telstra Broadcast Services.
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