Safaricom, a Publicly Owned company headquartered in Kenya, founded in 1997, employs approximately 10,920 individuals. It is a subsidiary of Vodafone Africa Consumer, with Safaricom Ethiopia operating as a subsidiary. The company reported $2.9B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company's primary product is telecoms, specializing in the provision of integrated telecommunication services, encompassing voice, mobile and fixed data, SMS, internet, and m-pesa.
Safaricom on May 1, 2026, revised its Home Fibre Fair Usage Policy (FUP), reducing data thresholds across all packages, following an increase to a flat 15 Terabytes (TB) across all tiers in November 2025. This development comes as the company on April 30, 2026, increased Home Fibre internet speeds by up to 2.5 times across all packages at no extra cost to customers. The upgrade elevated entry-level speeds to approximately 15 Mbps, mid-tier plans to 35 Mbps and 80 Mbps, and higher packages up to 400 Mbps, targeting households with significant internet usage. Separately, on the same day, a Nairobi man sued Safaricom PLC, alleging the unlawful deactivation and reassignment of his mobile number without notice, consent, or a hearing, raising legal questions regarding the protection of phone numbers as digital identities under Kenyan law.
Safaricom offers 5 products in the media and telecoms services industry. Safaricom's product portfolio comprises of telecoms and media and TV services.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 5 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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