Safaricom, a publicly owned company headquartered in Kenya, operates as a subsidiary of Vodafone Africa Consumer and is the parent company of Safaricom Ethiopia. Founded in 1997, the company employs approximately 10,920 individuals and reported $2.9B in revenue as of 2024. The company specializes in telecoms and functions as a tier 1 media tech buyer. Its principal activities include the provision of telecommunication services, offering a range of integrated services such as mobile and fixed voice and data, SMS, internet, and m-pesa.
On March 21, 2026, Safaricom Plc increased its interim dividend to Ksh 0.85 per share for the year ending March 31, 2026, representing a 54.5% rise from the previous year's Ksh 0.55 per share, following the reporting of its strongest half-year profits on record. Earlier the same day, M-Pesa users reported widespread delays and failures in transactions on Friday, March 20, 2026, leading to calls for Safaricom to address the disruptions.
Safaricom offers 5 products in the media and telecoms services industry. Safaricom's product portfolio comprises of media and TV services and telecoms.
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Safaricom's revenues were $2.9B in 2024. Caretta Research has split Safaricom's revenue into 5 different product categories, the largest of which is mobile services, which represents 91% of Safaricom's revenue.
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