Qualtrics, a publicly owned company headquartered in the US, was founded in 2002 and employs approximately 6,080 individuals. The company specializes in software development, with co-headquarters in Seattle, Washington, and Provo, Utah. Qualtrics offers a cloud-based subscription software platform for experience management, which it launched in March 2017.
At its Experience Live event in Sydney on April 30, Qualtrics focused discussions on the impact and potential of AI within Voice-of-Customer (VoC) and customer feedback analysis, presenting an optimistic future for the sector despite recent negative sentiment, including Medallia’s financial challenges and Qualtrics’ own funding hurdles. Earlier on the same day, the company highlighted that the adoption of "self-learning" AI allows companies such as Zip, Fonterra, and Swftyx to streamline data analysis, gain clearer customer insights, and anticipate future customer experience trends. Previously, on April 29, a survey conducted in September 2025 by Qualtrics and HR payroll and finance software provider Paylocity revealed that two-thirds of HR technology decision-makers are ready to switch providers to secure an all-in-one system.
Qualtrics offers products in the enterprise tech industry. Qualtrics's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Qualtrics's customers primarily consist of telecoms, hospitals and Health Care and connectivity infrastructure companies. Examples of Qualtrics's customers include Virgin Media O2, Qualcomm and Intermountain Health. Qualtrics has commercial and technical partners like Manchester City Football Club and Twilio. Qualtrics has suppliers like 6sense.
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