Qualtrics, a publicly owned company with co-headquarters in Seattle, Washington, and Provo, Utah, United States, was founded in 2002 by Scott M. Smith, Ryan Smith, Jared Smith, and Stuart Orgill. Employing approximately 6,080 individuals, the company reported $1.6B in revenue as of 2023. Primarily engaged in software development, Qualtrics functions as an experience management company, offering a cloud-based subscription software platform for experience management, which it launched in March 2017.
Qualtrics unveiled its XM Data & AI Platform on September 17, 2026, which is set to become available in 2027. This launch expands the company's experience management strategy with a single platform designed to integrate customer, employee, product, and brand data. Previously, a comparative analysis on September 16 weighed Qualtrics against SentiSum for customer feedback analysis, noting SentiSum's modern AI for tagging support tickets but highlighting its narrow focus and limited install base. This followed news from earlier on September 16, when Manchester City extended its partnership with Qualtrics, continuing a relationship initiated in 2021. Under the renewed agreement, the Premier League club will continue to utilize Qualtrics software to collect and analyze feedback from supporters, visitors, and commercial partners across matchdays and the wider Etihad Campus.
Qualtrics's customers primarily consist of telecoms, connectivity infrastructure and hospitals and Health Care companies. Examples of Qualtrics's customers include Virgin Media O2, Intermountain Health and Qualcomm. Qualtrics has commercial and technical partners like Twilio and Manchester City Football Club. Qualtrics has suppliers like 6sense.
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