Qualtrics, a publicly owned company headquartered in the US, was founded in 2002 and employs approximately 6,080 individuals. The company specializes in software development, with co-headquarters in Seattle, Washington, and Provo, Utah. Qualtrics offers a cloud-based subscription software platform for experience management, which it launched in March 2017.
On March 20, 2026, Qualtrics deployed new omnichannel capabilities and automated text analytics, enabling deep customer understanding and action by Experience Agents. These features assist companies like TruGreen, Stanford Health Care, and Intermountain Health in building loyalty, preventing churn, and growing revenue by accelerating time to value. This follows Qualtrics' announcement on March 19, 2026, of new capabilities designed to transform customer feedback into actionable outcomes, positioning the company as more than a survey platform focused on driving loyalty and growth. On the same day, Sydney-based Act XM, which designs and delivers CX and EX solutions, received Qualtrics’ APJ Partner of the Year award at the inaugural Partner of the Year Awards. Qualtrics recognized Act XM for leading the launch of its Partner Success Packages across Australia and New Zealand.
Qualtrics offers products in the enterprise tech industry. Qualtrics's product portfolio comprises of conferencing, ecommerce and customer journey technology.
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Qualtrics's customers primarily consist of connectivity infrastructure, hospitals and Health Care and telecoms companies. Examples of Qualtrics's customers include Intermountain Health, Qualcomm and Virgin Media O2. Qualtrics has commercial and technical partners like Twilio and Manchester City Football Club. Qualtrics has suppliers like 6sense.
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