Zeta Global, also known as Zeta Global Holdings Corp., is a publicly owned company headquartered in the US. Founded in 2007, with approximately 1,580 employees, it reported $1.3 billion in revenue as of 2025. Functioning as a cloud-based marketing technology company, its primary offering is the Zeta Marketing Platform (ZMP), which provides conferencing, ecommerce, and customer journey technology. The ZMP activates on online and offline marketing channels, including Email, Connected TV, SMS, Website, and Social Media. It employs AI to analyze consumer data signals, predict consumer intent, and personalize experiences for brands.

Revenue

Founded

2007

Headcount

3,300

Headquarters

United States

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Publicly Owned

Deployments

2

News Summary:

Zeta Global Holdings Corp. and four of its executives must defend against a proposed securities class action alleging the marketing technology company misrepresented its "opted-in" user data and relied on "consent farms" to boost numbers, a New York federal judge ruled on July 9, 2026. The judge found investors sufficiently alleged material misstatements and knowledge of wrongdoing regarding statements about the company's user database. This development follows BofA raising its price target on Zeta Global to $28 from $24, while maintaining a Buy rating, on July 8, 2026. This adjustment came after the company announced a seven-year strategic partnership with data infrastructure provider Palantir on June 24, with its 5-year EPS growth forecasted at 25.08%.

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Zeta Global offers products in the ad tech and services and enterprise tech industries. Zeta Global's product portfolio comprises of conferencing, ecommerce and customer journey technology and marketer and agency technology.
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Zeta Global's revenues were $1.3B in 2025. Caretta Research has split Zeta Global's revenue into 2 different product categories, the largest of which is customer journey mapping and orchestration, which represents 50% of Zeta Global's revenue.
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Zeta Global's customers primarily consist of telecoms and motor Vehicle Manufacturing companies. Examples of Zeta Global's customers include Grupa Polsat Plus and Toyota Motor Corporation.

Example Customers

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