Zeta Global

http://www.zetaglobal.com
https://www.linkedin.com/company/zetaglobal/

Zeta Global, also known as Zeta Global Holdings Corp., is a publicly owned company headquartered in the US. Founded in 2007, the company employs approximately 1,580 individuals and reported $1.3B in revenue as of 2025. The company specializes in conferencing, ecommerce, and customer journey technology. Functioning as a cloud-based marketing technology company, it offers the Zeta Marketing Platform (ZMP). This platform operates across various online and offline marketing channels, including Email, Connected TV, SMS, Website, and Social Media, utilizing AI to analyze consumer data signals, predict consumer intent, and personalize experiences for brands.

2025 Revenue

Founded

2007

Headcount

1,579

Headquarters

Primary Segment

Conferencing, ecommerce and customer journey technology

Ownership

Publicly Owned

Deployments

News Summary:

Zeta Global announced Kevin Hart as the first keynote speaker for its sixth annual Zeta Live conference, which will take place on October 8, 2026, in New York City. The AI Marketing Cloud provider described the event as an epicenter for the AI marketing era, convening marketing, AI, and technology leaders. This follows the company's March 13, 2026, confirmation of its participation in an upcoming investor conference, with a live webcast and replay of the presentation accessible on Zeta’s investor relations website for 90 days.

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Zeta Global offers products in the ad tech and services and enterprise tech industries. Zeta Global's product portfolio comprises of marketer and agency technology and conferencing, ecommerce and customer journey technology.

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Zeta Global's revenues were $1.3B in 2025. Caretta Research has split Zeta Global's revenue into 2 different product categories, the largest of which is customer journey mapping and orchestration, which represents 50% of Zeta Global's revenue.

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Mar

26th

2026

18:30

Emerging Tech, B2B Tag

What Makes Enterprise Email Marketing Different

"The biggest operational shift is a move from measuring the performance of campaigns and channels to measuring business performance," says Chad S. White, GVP of CRM Strategy at Zeta Global. "In part because of the tools they use, SMBs tend to focus much more on all the pieces rather than the whole effect.

Knak

Mar

25th

2026

18:30

Emerging Tech

9 Ways to Improve Marketing Messaging Performance

Attention is scarce. Performance is everything. Marketers invest heavily in identity resolution, predictive intelligence, and real-time activation to reach the right consumers. But even the most sophisticated targeting can underperform if the message itself creates friction.

Zeta Global

Mar

25th

2026

09:00

New Offerings, Big Data/Analytics, Artificial Intelligence

Zeta Global Launches Athena for General Availability

Athena turns enterprise data into predictive answers and decisive action to help marketers act faster and prove profitable growth Zeta Global (NYSE: ZETA), the AI Marketing Cloud, today announced the general availability of Athena by Zeta™, its superintelligent agent designed for enterprise marketing teams.

MarTech Cube

Mar

25th

2026

08:04

New Offerings, Big Data/Analytics, Artificial Intelligence

Zeta Global Launches Athena by Zeta for General Availability

Thryv Introduces Thryv AI Lead Flow Marchex Unveils Freshpaint Integration to Push Healthcare Marketing Optimisation HG Insights Unveils RGI Platform and Agentic Infrastructure Zeta Global, the AI Marketing Cloud, has announced the general availability of Athena by Zeta, its superintelligent agent designed for enterprise marketing teams.

Martech Vibe

Mar

24th

2026

23:05

Financial Results, New Offerings, Artificial Intelligence

Is Zeta Global (ZETA) Turning Athena’s AI Marketing Insights Into a Durable Competitive Edge?

Advertisement United States / Software / NYSE:ZETA Is Zeta Global (ZETA) Turning Athena’s AI Marketing Insights Into a Durable Competitive Edge? March 25, 2026 Earlier this week, Zeta Global announced the general availability of Athena by Zeta™, an OpenAI-powered conversational agent that turns enterprise marketing data into predictive answers, accelerates segmentation and campaign execution, and links recommendations directly to financial outcomes within the Zeta Marketing Platform.

Simply Wall Street

Mar

24th

2026

18:30

New Offerings, Artificial Intelligence

Zeta Global CEO talks launch of AI agent

David Steinberg, Zeta Global CEO, joins 'Fast Money' to talk the launch of Zeta's new 'Athena AI' model.

CNBC

Mar

24th

2026

10:40

New Offerings, Big Data/Analytics, Artificial Intelligence, B2B Tag

Athena signals Zeta’s push into AI-driven marketing systems

Zeta Global is pushing its AI strategy into a new phase with the general availability today of Athena, positioning it as the foundation for what it calls a “superintelligent marketing” era. The pitch is less about new features and more about changing how marketing systems work.

MarTech US

Mar

24th

2026

08:15

New Offerings, Big Data/Analytics, Artificial Intelligence

Zeta Global's Athena is now live - and it's targeting CMOs directly

Zeta Global today announced the general availability of Athena by Zeta™, a conversational AI agent built for enterprise marketing teams. The launch, confirmed on March 24, 2026, opens the product to all customers of the Zeta Marketing Platform (ZMP) after months of early-access testing that began at Zeta Live in October 2025.

PPC Land

Mar

24th

2026

05:30

New Offerings, Big Data/Analytics, Artificial Intelligence

Zeta Global Launches Athena by Zeta for General Availability, Ushering in the Superintelligent Marketing Era

“AI will transform marketing, but the companies that win will be the ones that go beyond simply having data and turn that intelligence into outcomes,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global.

Wallstreet Online

Mar

24th

2026

05:02

New Offerings, Big Data/Analytics, Artificial Intelligence

Zeta Global Launches Athena by Zeta™ for General Availability, Ushering in the Superintelligent Marketing Era

Zeta Global, the AI Marketing Cloud, announced the general availability of Athena by Zeta™, its superintelligent agent designed for enterprise marketing teams. Athena converts enterprise data into predictive answers, enabling marketing teams to identify opportunities faster, execute with precision, and prove the business impact of every decision.

MarTech Series

Mar

24th

2026

04:36

Partnerships and Alliances, New Offerings, Artificial Intelligence

Zeta Global launches AI marketing agent Athena for enterprises

NEW YORK - Zeta Global (NYSE:ZETA) announced Tuesday the general availability of Athena, an AI agent designed for enterprise marketing teams, according to a company press release. The company, valued at $4.3 billion, has seen its stock trade at $17.66 following strong revenue growth of nearly 30% over the last twelve months.

Investing India

Mar

24th

2026

01:34

Artificial Intelligence

Zeta Marketing Platform Named a Leader in Analyst Report on Email Marketing Service Providers, Q1 2026

Zeta Global , the AI Marketing Cloud, announced that the Zeta Marketing Platform has been recognized as a leader in The Forrester Wave™: Email Marketing Service Providers, Q1 2026. The platform, which unifies identity, intelligence, and activation to deliver better experiences for consumers and better results for brands, received the highest score of any evaluated vendor in the Strategy category and the highest possible score (5.0) in 11 criteria.

MarTech Series

Zeta Global's customers primarily consist of telecoms and motor Vehicle Manufacturing companies. Examples of Zeta Global's customers include Toyota Motor Corporation and Grupa Polsat Plus.