6sense, a privately owned company headquartered in the US, was founded in 2013 and employs approximately 1,390 individuals. The company specializes in software development, functioning as a martech company that provides AI-powered marketing intelligence solutions.
On April 29, 2026, 6sense highlighted that customer story templates have become strategic go-to-market (GTM) assets, citing its 2024 Buyer Experience Report which found 81% of B2B buyers had a preferred vendor at first contact and were nearly 70% through the purchasing process before engaging sellers. On the same day, the company discussed the importance of GTM strategies responding to correct signals, noting that many B2B marketing and RevOps teams invest in intent data nurture tracks, BDR sequences, and paid media programs. Previously, on April 28, 6sense explored churn-predictive account selection, a practice that scores prospect accounts against firmographic ICP criteria and segment-level financial attributes to predict renewal or churn. The company also published insights on prioritizing inbound leads, suggesting revenue teams often look for deal intent in places like form fills and MQL spikes, by which time buying teams have already framed problems and narrowed vendors. This followed an earlier discussion on April 28, which asserted that most B2B buying decisions occur in the "dark funnel" where thorough independent research by buyers remains invisible to suppliers before engagement.
6sense offers 2 products in the ad tech and services industry. 6sense's product portfolio comprises of RTB and programmatic and marketer and agency technology.
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6sense's customers primarily consist of software Development and video business systems companies. Examples of 6sense's customers include Sumo Logic, Piano and Qualtrics. 6sense has partners like INFUSE.
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