News Summary:
Marie Fenner, Global SVP Analytics and executive sponsor for Piano Analytics, recently discussed the true costs of owning an analytics platform, covering software migration and maintenance. Fenner, who leads global go-to-market initiatives across EMEA, the Americas, and APAC, uses her 25+ years in digital analytics to help organizations achieve sustainable growth by connecting insights, technology, and customer experience. Earlier, on February 9, 2026, Piano participated in Superweek 2026 in Hungary, where analytics leaders debated AI agents, server-side trade-offs, incrementality, data quality, and the evolving role of the analyst, emphasizing the importance of purpose, understanding "why," reducing complexity, fixing data foundations before scaling AI, and connecting analytics to action. Previously, on February 4, 2026, the company engaged with publishers such as The Spectator, Politico, and Der Standard at Piano Academy to explore strategies for building trust in polarized environments, addressing challenges in audience engagement. Around the same time, Mediahuis, a European media group with core markets in Belgium and the Netherlands and assets in Ireland and Luxembourg, highlighted its methods for monetizing audience insights.
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