Piano, a privately owned company headquartered in the US, was founded in 2005 and employs approximately 500 individuals. The company reported $50.0M in revenue as of 2024. Primarily known for its video business systems, the company functions as a Netherlands-based customer data platform designed to help brands launch campaigns and products, strengthen customer engagement, and drive personalization at scale.
Piano, the digital analytics and subscription management platform, named COO Nick Worth its new CEO on April 27, 2026, following a comprehensive search for a new leader. Previously, a benchmark update between 2024 and 2025 indicated that roughly half of Piano’s benchmark sites experienced declining traffic, yet 80% of those sites still achieved revenue growth. This analysis involved matching detailed pricing, upgrade, and churn data against overall site performance for 249 publishers to identify key influencing factors. This followed Piano's active migration of merchants to Stripe Billing, a forced change for media and publishing companies that may increase costs and reduce payment processor flexibility. The company noted that this migration could also present new challenges with failed payments and revenue recovery for subscription providers without the right tools in place, according to information released on April 14, 2026.
Piano's customers primarily consist of telecoms, online Audio and Video Media and broadcast television and radio companies. Examples of Piano's customers include Deutsche Telekom, Insider and BBC. Examples of Piano's suppliers include 6sense and Snowflake.
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