Piano, a privately owned, US-headquartered company, founded in 2005, employs approximately 500 individuals. The company reported $50.0M in revenue as of 2024. Specializing in video business systems, Piano operates a Netherlands-based customer data platform focused on helping brands launch campaigns and products faster, strengthen customer engagement, and drive personalization at scale.
On August 17, 2026, Diario Financiero, Chile's financial and business news organization, transformed its reader monetization strategy using Piano. The company sought to achieve long-term subscription growth through a modern, data-driven approach. This follows Piano's actions on August 8, 2026, to advance its positioning at the intersection of AI, data privacy, and digital monetization. The company pursued this strategy through promotions for Piano Academy 2026 and an upcoming webinar for publishers, emphasizing thought leadership and education to deepen relationships with media and digital businesses.
Piano's customers primarily consist of telecoms, broadcast television and radio and newspaper Publishing companies. Examples of Piano's customers include BBC, Deutsche Telekom and The Wall Street Journal. Examples of Piano's suppliers include 6sense and Snowflake.
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