Sitecore, a privately owned company headquartered in the US, was founded in 2001 and operates with approximately 2090 employees. The company provides digital experience management software that combines content, commerce, and customer insights.
On July 8, 2026, Sitecore introduced its inaugural Digital Authenticity Index, accompanied by new consumer research and an interactive data experience. This initiative aims to establish a baseline for how consumers judge trust in digital brand interactions and to help marketers align experiences with evolving consumer expectations, particularly as AI reshapes brand discovery and evaluation. The research identifies areas where digital experiences lack accuracy, relevance, transparency, and accountability, offering a framework for marketers to enhance trust-building moments. Previously, on July 6, 2026, Sitecore awarded Nishtech its AI Specialization Badge, a partner credential formerly known as the XM Cloud Specialization.
Sitecore's customers primarily consist of spectator Sports, airlines and Aviation and enterprise cloud companies. Examples of Sitecore's customers include USA Basketball, Fujitsu and Emirates. Sitecore has commercial and technical partners like FPT Software, Microsoft and Accenture.
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