mParticle, a privately owned company headquartered in the United States, was founded in 2013, operates with approximately 150 employees, and reported $32.0M in revenue as of 2024. The company provides marketer and agency technology, specializing as a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On September 4, 2026, Judge Paul A. Engelmayer dismissed a putative class action against mParticle Inc. and its parent Rokt US Corp. under Rule 12(b)(1). This followed an August 14 ruling where the Los Angeles Superior Court tossed out a wiretapping lawsuit against New York-based mParticle Inc.'s tracking technology. That California court decision addressed jurisdictional issues, as the plaintiff could not prove California was the company’s principal place of business. Earlier in August, on August 6, mParticle, a performance customer data platform, received the "Customer Identity Platform of the Year" award in the 9th annual MarTech Breakthrough Awards program, recognizing its work in connecting fragmented customer signals across devices, channels, and advertising platforms.
mParticle's customers primarily consist of restaurants, telecoms and media and TV services companies. Examples of mParticle's customers include Grupo Televisa, Inspire Brands and Chicken Soup for the Soul Entertainment. mParticle has commercial and technical partners like Kore.ai and Paytronix. mParticle has suppliers like Criteo.
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