mParticle, a privately owned company headquartered in the US, was founded in 2013 and operates as a tier 2 media tech buyer. With approximately 150 employees, it reported $32.0M in revenue as of 2024. The company specializes in marketer and agency technology, functioning as a data harmonisation platform. mParticle utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On March 3, 2026, an analysis titled "mParticle Competitors: 9 Best Customer Data Platforms for 2026" described mParticle's platform as unifying customer data in real time from various touchpoints, including CRM, ad platforms, email, web analytics, and mobile apps. The piece noted potential drawbacks, citing its pricing structure, technical requirements, and focus on mobile-first use cases as possibly unsuitable for B2B marketing operations or teams without dedicated engineering support. Previously, on February 6, mParticle re-introduced co-founder Jason Lynn as its new Chief Product Officer, an appointment marked by an exclusive fireside chat and AMA moderated by CEO Michael Katz. Concurrently, the company hosted a workshop to share best practices for using mParticle to drive campaign velocity and efficiency, specifically addressing suppression use cases for maximizing campaign effectiveness.
mParticle's customers primarily consist of restaurants, internet Publishing and broadcast television and radio companies. Examples of mParticle's customers include Inspire Brands, Grupo Televisa and Treatwell. mParticle has commercial and technical partners like Paytronix and Kore.ai. mParticle has suppliers like Criteo.
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