mParticle, a privately owned company headquartered in the United States, was founded in 2013, operates with approximately 150 employees, and reported $32.0M in revenue as of 2024. The company provides marketer and agency technology, specializing as a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On July 10, 2026, a comparison evaluating customer data platforms highlighted mParticle's built-in predictive AI, designed to automatically score and segment customers. This follows an earlier 2026 comparison published on July 7, which positioned mParticle alongside Amperity as customer data platforms tailored for consumer brands, both unifying fragmented customer profiles, activating audiences across channels, and applying AI to marketing workflows. These developments occur as the broader performance marketing sector experiences increased pressure, facing flat or reduced budgets and heightened expectations, with AI continuing to elevate industry standards.
mParticle's customers primarily consist of software Development, telecoms and restaurants companies. Examples of mParticle's customers include Grupo Televisa, Treatwell and Inspire Brands. mParticle has commercial and technical partners like Paytronix and Kore.ai. mParticle has suppliers like Criteo.
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