mParticle, a privately owned company headquartered in the US, was founded in 2013 and functions as a tier 2 media tech buyer. With approximately 150 employees, the company reported $32.0M in revenue as of 2024. Specializing in marketer and agency technology, mParticle operates a data harmonisation platform that utilizes pre-built SDKs and APIs to integrate logging data from a range of media and non-media applications.
On April 29, 2026, a comparison guide advised on selecting customer data platforms, positioning mParticle against Segment by focusing on requirements like real-time event streaming versus batch processing and warehouse-first data architectures. Previously, on April 9, mParticle achieved $36 million in Annual Recurring Revenue (ARR), establishing itself as a critical infrastructure provider for some of the world’s largest brands. Co-founder Michael Katz launched the company in early 2013 with a vision to create a premier multi-screen data solution. This development followed mParticle's partnership with Alhena AI, announced on April 7, to activate comprehensive customer data from its CDP—including purchase history, browsing behavior, and loyalty tiers—within live chat, extending its use beyond traditional batch processes for email segments and ad audiences.
mParticle's customers primarily consist of telecoms, software Development and restaurants companies. Examples of mParticle's customers include Inspire Brands, Treatwell and Grupo Televisa. mParticle has commercial and technical partners like Paytronix and Kore.ai. mParticle has suppliers like Criteo.
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