Amplitude, a publicly owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals. The company reported $343.2M in revenue as of 2025. Amplitude is an ad tech company specializing in multi-touch attribution solutions.
On March 20, 2026, Amplitude spotlighted how Palo Alto Software deployed AI agents to continuously monitor changes, anomalies, and key signals, which eliminated manual analysis and addressed a shortfall in actionable insights from scaling experiments. This development followed discussions on March 19 regarding structuring documentation for AI readers, emphasizing the growing role of AI agents in handling documentation queries. Earlier, on March 18, the company explored why brands might remain invisible to AI tools like ChatGPT, despite having strong SEO. Previously, on March 17, Jacob Newman, Principal AI Product Manager at Amplitude, co-authored a blog post explaining the creation and necessity of "Agent Analytics" for teams building AI agents, drawing on Amplitude's extensive experience in product analytics. On the same day, insights were shared on building conversational AI that solves real problems by creating systems capable of understanding context and responding naturally to improve business interactions.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
Subscribe for full access to Amplitude's products in full detail
Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 33% of Amplitude's revenue.
Subscribe for full access to Amplitude's revenue in full detail
Amplitude's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Amplitude's customers include NBCUniversal, Viaplay Group and Molotov TV. Amplitude has partners like Snowflake.
Subscribe for full access to Amplitude's products in full detail 
