Amplitude, a Publicly Owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals. The company reported $343.2M in revenue as of 2025. Functioning as a global ad tech company, Amplitude's main product encompasses marketer and agency technology, specializing in multi-touch attribution solutions.
Amplitude will host its ADVANTAGE 2026 conference in Bangalore on September 18, 2026, where product engineering, data AI, and marketing leaders will convene to exchange insights on trusting and acting on AI-generated decisions. The event will showcase how brands are leveraging AI speed for decision-making and demonstrate how Amplitude and Statsig unite analytics, experimentation, and feature control. Earlier, on September 16, Amplitude announced an expansion of its Amplitude MCP, initially launched in December 2025, enabling users to connect with tools such as Claude, ChatGPT, Codex, and Cursor to query user data in natural language. On September 15, Amplitude rose from #7 to #3 on the G2 Digital Analytics Momentum Grid in its Fall 2026 reports. The company also maintained its #3 position on the overall Digital Analytics Grid for the fourth consecutive quarter and held the #1 ranking in Product Analytics for the 25th consecutive quarter. Previously, on September 14, Amplitude hosted a dinner in London with Krista Seiden, discussing how leaders in analytics and AI are scaling business impact.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of ad measurement and verification and marketer and agency technology.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services and content rights companies. Examples of Amplitude's customers include NBCUniversal, Molotov TV and Viaplay Group. Amplitude has partners like Snowflake.
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