Amplitude, a Publicly Owned company headquartered in the US, was founded in 2012 and employs approximately 830 individuals. The company reported $343.2M in revenue as of 2025. Functioning as a global ad tech company, Amplitude's main product encompasses marketer and agency technology, specializing in multi-touch attribution solutions.

Revenue

Founded

2012

Headcount

1,000

Headquarters

United States

Primary Segment

Marketer and agency technology

Ownership

Publicly Owned

Deployments

3

News Summary:

Amplitude received an Investment Bank Analyst Rating Update on July 7, 2026, which examined the correlation between a company's R&D investment intensity and gross margin performance over a five-year period through comparative analysis and detailed metrics. Previously, on July 2, 2026, Amplitude partnered with Statsig to host a "Berlin Sundowner" event, gathering the product data and experimentation community for networking among product managers, data scientists, and growth teams. Earlier, on July 1, 2026, Amplitude was featured in a list of "10 Best Optimizely Alternatives for 2026," where platforms were evaluated based on testing depth, the trustworthiness of results, and how well experiments connect to broader data. Also on July 1, 2026, the company appeared in a review of "The 10 Best Segment Alternatives in 2026," discussing platforms designed to collect event and customer data from applications and route clean data to analytics, marketing, and warehouse destinations through a single integration layer.

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Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is cTV measurement, attribution and fraud, which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of content rights and media and TV services companies. Examples of Amplitude's customers include Molotov TV, Viaplay Group and NBCUniversal. Amplitude has partners like Snowflake.

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