Amplitude is a Publicly Owned company headquartered in the US. Founded in 2012, it employs approximately 830 individuals and reported $343.2M in revenue as of 2025. The company specializes in marketer and agency technology, providing multi-touch attribution solutions.
On April 30, 2026, Amplitude launched new AI plugins in the Claude and Cursor Marketplaces, enhancing its MCP-route workflows with updated tool support for the Amplitude platform, an open-source skills repository for fine-tuned agent skills, and a new application that renders charts natively within AI clients. Previously, on April 29, 2026, the company introduced Amplitude Wizard CLI, a new command-line interface designed to streamline the setup of its analytics tool directly from a codebase, a development co-authored by Principal Product Manager Will Chin.
Amplitude offers products in the ad tech and services industry. Amplitude's product portfolio comprises of marketer and agency technology and ad measurement and verification.
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Amplitude's revenues were $343.2M in 2025. Caretta Research has split Amplitude's revenue into 3 different product categories, the largest of which is customer data platforms (CDP), which represents 33% of Amplitude's revenue.
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Amplitude's customers primarily consist of media and TV services and broadcast television and radio companies. Examples of Amplitude's customers include NBCUniversal, Molotov TV and Viaplay Group. Amplitude has partners like Snowflake.
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