BlueConic

http://www.blueconic.com
https://www.linkedin.com/company/blueconic/

BlueConic, a privately owned company headquartered in the United States, was founded in 2010 and employs approximately 180 individuals. Its main product focuses on marketer and agency technology. The company operates as a global ad tech firm, providing first-party data solutions within the digital advertising ecosystem.

Revenue

Founded

2010

Headcount

170

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

Deployments

News Summary:

On July 31, 2026, BlueConic, described as a customer growth engine for B2C brands, launched new AI agent capabilities. The company stated these agents provide marketers with tools to monitor campaigns around the clock, identify necessary adjustments, and demonstrate revenue impact.

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BlueConic offers products in the ad tech and services industry. BlueConic's product portfolio comprises of marketer and agency technology.

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Sep

16th

2026

07:43

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities

Does anyone understand the CDP market anymore?

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed implementations. Historically, many organizations were left scarred by traditional CDP rollouts — enduring multi-million dollar, multi-year projects that focused too heavily on features rather than actual customer outcomes.

MarTech US

Aug

17th

2026

00:30

Emerging Tech, B2B Tag, Marketing and Promotional Activities

Signify Delivers Customer-Centricity at Scale

About Signify Signify, formerly Philips Lighting, is the world leader in lighting for professionals, consumers, and lighting for the Internet of Things. By turning light sources into data collection points, Signify connects devices, places, and people through light, contributing to a safer, more productive, and smarter world.

Blueconic

Aug

13th

2026

00:38

Big Data/Analytics

Take These 4 Easy Steps to Improve Your Paywalls

Media and publishing companies go all out to increase their digital subscriptions. However, many face the challenge of finding a working paywall model that effectively converts lurkers into paying subscribers. Handing out a couple of free articles per month results in low conversion rates and content devaluation.

GX Software

Aug

10th

2026

21:33

B2B Tag

informa.blueconic.net

No webpage was found for the web address: https://informa.blueconic.net/rest/v2/recommendations/redirect?storeId=2b9a54c3-db3d-4366-8a9d-dd4305154681&profileId=&itemId=55393026

Blueconic

Jul

31st

2026

06:30

New Offerings, Artificial Intelligence, Marketing and Promotional Activities, New Offerings

BlueConic Launches New AI Agents That Make Every Marketer Their Own Growth Analyst

BlueConic, the Customer Growth Engine for B2C brands, today announced a set of AI agent capabilities that give marketers something dashboards never could: a growth analyst that watches every campaign around the clock, tells them what to fix, and shows them the revenue to prove it worked.`

Blueconic

Jul

17th

2026

11:43

Bankruptcy, B2B Tag, Bankruptcy, Debt Levels and Repayment, Mergers and Acquisitions

BlueConic assumes, restructures Blueshift PIK term debt following acquisition

Customer engagement software company BlueConic assumed the private credit term loans issued by Blueshift after acquiring the company and has reached an agreement to restructure the debt, which was marked in distressed territory. Lender Runway Growth Finance (Nasdaq: RWAY) restructured its $31.9 million senior term loan to Blueshift into a new $18.5 million second-lien term loan to BlueConic, according to a July 14 company statement.

PitchBook

Jun

20th

2026

11:50

Emerging Tech

BlueConic Acquires Blueshift To Combine Real-Time Customer Data And AI Decisioning

BlueConic announced that it has acquired Blueshift, an AI-powered cross-channel marketing platform. Financial terms of the transaction were not disclosed. BlueConic said the acquisition creates a combined platform designed to capture first-party customer behavior, decide the next best action in real time, and execute across owned channels in a single system.

Pulse 2.0

Jun

19th

2026

07:17

Emerging Tech, B2B Tag

BlueConic Acquires Blueshift to Advance AI Personalisation

BlueConic has acquired Blueshift to combine customer data, AI decisioning, and cross-channel engagement in a unified customer experience platform. BlueConic, a customer growth platform for B2C brands, has acquired Blueshift, an AI-powered customer engagement platform, to strengthen its ability to deliver real-time personalisation and customer experiences across multiple channels.

Cxmtoday

Jun

18th

2026

03:08

Emerging Tech, New Offerings, Artificial Intelligence, B2B Tag

BlueConic Acquires Blueshift to Give AI Agents the Real-Time Behavioral Context They Need to Decide and Act

The combined platform is the only agentic marketing solution built to capture first-party customer context, decide what to do with it in real time, and execute across owned channels, in a single stack BlueConic, the customer growth engine for B2C brands, today announced the acquisition of Blueshift, the AI-powered cross-channel marketing platform.

SalesTechStar

Jun

18th

2026

01:00

Artificial Intelligence

BlueConic Review 2026: Features, Pricing & Verdict

BlueConic has spent over a decade building toward one idea: every customer interaction should update a single, live profile, and that profile should drive every channel at once. Now rebranded as a "Customer Growth Engine," the platform combines a real-time CDP, interactive experiences (from its Jebbit acquisition), and an AI layer that acts on customer behavior without waiting on nightly syncs or engineering tickets.

ZoomInfo

Jun

17th

2026

20:55

Marketing and Promotional Activities, Mergers and Acquisitions

BlueConic acquires Blueshift as CDPs move from data to action

Customer data platform BlueConic announced today it was acquiring Blueshift, an AI-powered cross-channel marketing platform. The next wave of CDPs is looking more agentic than previous generations, which were focused on collecting and unifying customer data.

MSN Australia

May

28th

2026

19:30

Emerging Tech, Big Data/Analytics, Artificial Intelligence

Growth Plays

Learn how BlueConic builds a unified intent score that makes every media dollar smarter—and stops wasted spend before it happens. Most first-purchase strategies default to discounts. Learn how BlueConic reads behavioral signals to deliver the right intervention before the moment closes.

Blueconic

BlueConic's customers primarily consist of broadcast television and radio and telecoms companies. Examples of BlueConic's customers include VodafoneZiggo, Graham Media Group and Telia Company. BlueConic has suppliers like Criteo.

Analysis

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Analysis

Data

BlueConic

Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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