News Summary:
Optimove recently published its US Gaming Pulse Report for February 2026, which analyzed Key Performance Indicators in the online gaming sector by comparing the United States market against the global market, drawing on a 12-month average of 3.2 million active players monthly in the US and 21 million globally. Concurrently, the company released a recap of its Connect 2026 event in London, where marketers explored how teams operate, execute, and drive impact. On March 15, BetJets received the "Best Use of Data Power" award at the 2026 Optimove Connect Awards, recognized for its use of customer data to drive marketing performance, build a 360-degree customer view, and improve campaign relevance. Earlier, on March 9, Optimove outlined five strategic priorities for iGaming operators in 2026, addressing rising customer acquisition costs, evolving regulatory environments, and heightened player expectations for personalized experiences, advocating for a strategic, data-driven approach to player engagement. This followed the company's announcement on March 5 for its Connect 2026 conference, which took place on March 11-12 in London, gathering marketing leaders to discuss simplifying execution, activating AI, and delivering measurable results.
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