Optimove

Optimove

https://www.optimove.com
https://www.linkedin.com/company/optimove/

Optimove, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 430 individuals. The company specializes in software development, functioning as a CRM marketing platform.

Revenue

Founded

2012

Headcount

430

Headquarters

US

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On May 1, 2026, Optimove unveiled expanded data capabilities designed to bridge the gap between massive data environments and AI-driven decisioning. These enhancements enable marketers to equip their AI agents with comprehensive signals for autonomous, high-impact marketing across the customer lifecycle. Earlier, on April 28, 2026, Optimove's Strategic Services team issued a new analysis benchmarking CRM maturity for iGaming operators, evaluating six medium-sized LATAM gaming operators over a 12-month period. This study compared high and low-maturity CRM programs to isolate how CRM capability depth correlates with commercial performance. Also on April 28, 2026, Optimove released its 2026 Mother's Day Shopping Report, revealing that nearly half of Mother's Day shoppers use AI tools and 64% are open to purchasing from new brands. The report positioned Mother's Day 2026 as a dual opportunity for brands to acquire new customers and protect existing ones.

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Optimove offers products in the ad tech and services and telecoms tech industries. Optimove's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.

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May

29th

2026

13:07

86% of LATAM Bettors Plan to Wager on 2026 FIFA World Cup, According to Optimove Insights Report

New York, May 29, 2026 (GLOBE NEWSWIRE) -- Optimove Insights today released its 2026 LATAM World Cup Betting Intentions Report, finding that 86% of Latin American bettors plan to wager on the 2026 FIFA World Cup.

Associated Press

May

29th

2026

01:00

86% of LATAM Bettors Plan to Wager on 2026 FIFA World Cup, According to Optimove Insights Report

New York, May 29, 2026 (GLOBE NEWSWIRE) -- Optimove Insights today released its 2026 LATAM World Cup Betting Intentions Report, finding that 86% of Latin American bettors plan to wager on the 2026 FIFA World Cup.

May

28th

2026

01:00

Emerging Tech, B2B Tag

5 CRM Marketing Shifts to Act On

Marketing is not becoming more complex; it is becoming less forgiving. That was the key theme running through every session at Optimove Connect 2026. According to Gartner's 2026 CMO Spend Survey, marketing budgets remain flat in 2026 at 7.8% of company revenue, up a tenth of a percentage point from 2025.

May

27th

2026

01:00

Emerging Tech, Artificial Intelligence

AI Decisioning for CRM

What is AI decisioning for CRM? AI decisioning for CRM is the orchestration of all customer communication, enabled by AI tools and agents. It is the system that connects the data that determine who will receive a campaign, which type of customer will enter each journey, what offer they will see, when the message will be delivered, and how the content will be presented.

May

26th

2026

01:00

Vendor Services vs Marketing Agencies for MarTech

Just like Formula 1 teams do not hand a world-class car to a driver they have never trained and expect podium finishes, powerful martech platforms do not just hand the platform to a marketer and expect them to be an instant expert.

May

22nd

2026

04:01

92% of EU 2026 World Cup Bettors Have Wagered on a Previous Tournament, According to Optimove Insights Report

Experiences European market presents sportsbook operators with a retention-and-depth opportunity, not a customer acquisition window New York, May 22, 2026 (GLOBE NEWSWIRE) -- Optimove Insights today released its 2026 EU World Cup Betting Intentions Report, finding that 92% of European bettors planning to wager on the 2026 FIFA World Cup have bet on a previous tournament, including 50% who wagered on both 2018 and 2022.

International World Times

May

20th

2026

05:45

Optimove: Steady as she goes for Brazil in April

Analysis of 5.5 million active players in Brazil reveals general stability in the key metrics for April, with improvements in deposits and retention and slight declines in bettor growth

May

20th

2026

01:00

Campaign Execution Positionless Marketing

Marketing teams have more customer intelligence, more channels, and more campaign possibilities than ever before, but having more ways to personalize also means having more moving parts to manage. As campaigns become more complex, execution needs to become simpler.

May

19th

2026

08:32

Emerging Tech, Partnerships and Alliances, B2B Tag

Delivyr and Optimove partner to ensure compliant SMS and MMS delivery for iGaming operators

Partnership solves a long-standing pain point in regulated industries, where messages get filtered or blocked CHICAGO, IL, UNITED STATES, May 19, 2026 / EINPresswire.com / -- Delivyr , the compliance-first SMS and MMS delivery platform,

Associated Press

May

19th

2026

01:00

Gamification in Marketing to Boost Engagement

Gamification in marketing is an established, practical way to increase engagement, capture customer data, and encourage repeat interactions Gamification is fun, interactive, and rewarding, which is exactly why customers are drawn to it. But with so many game formats available, it is tempting to start with the mechanics themselves: a scratch card, a quiz, a leaderboard, a prediction game.

May

18th

2026

01:00

Emerging Tech, Artificial Intelligence, B2B Tag

From Static Templates to AI-Powered Email

From Static Templates to AI-Powered Email Marketing Email has significantly evolved over the years and is still constantly adapting to suit customers today. Over the years, it moved from batch-and-blast to triggered automation to lifecycle journeys.

May

14th

2026

05:16

Optimove: Greece leading the way in Europe across April

Analysis of four key European markets reveals general stability across the main metrics in April, with Greece a standout performer

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