Optimove

Optimove

https://www.optimove.com
https://www.linkedin.com/company/optimove/

Optimove, a privately owned company headquartered in the US, was founded in 2012 and employs approximately 430 individuals. The company specializes in software development, functioning as a CRM marketing platform.

Revenue

Founded

2012

Headcount

568

Headquarters

United States

Primary Segment

Software Development

Ownership

Privately Owned

News Summary:

On July 10, 2026, Optimove Insights released its World Cup 2026 Group Stage Report, finding an increase in the number of bettors and a stronger surge in first-time depositors across the US, Europe, and LATAM, despite a decrease in the average wager amount. Previously, on July 9, Weebet, a Brazilian technology platform for iGaming and sports betting operations, announced a strategic partnership with Optimove. This collaboration aims to elevate CRM and marketing strategies for Brazilian operators. Earlier, on July 8, Optimove was named a Leader in the IDC MarketScape: Worldwide AI-Enabled Customer Data Platforms for B2C Users 2026 Vendor Assessment, which specifically evaluated customer data platforms for B2C users and use cases.

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Optimove offers products in the ad tech and services and telecoms tech industries. Optimove's product portfolio comprises of marketer and agency technology and enterprise and telecoms software.

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Jul

23rd

2026

06:30

Emerging Tech, Artificial Intelligence, B2B Tag, Marketing and Promotional Activities, Events and Conferences

Predictive Personalization Explained

At Optimove Connect 2026, Rhylan Johnson and Elana Yentis of Optimove walked through the personalization ladder, the sequence a program climbs from guesswork to genuinely personalized experience. The third rung, predictive personalization, is where machine learning earns its place.

Jul

23rd

2026

06:30

Partnerships and Alliances, B2B Tag, Product Updates, Partnerships

Comm100 deepens iGaming focus with Optimove and RTG integrations

Comm100, a global provider of digital omnichannel player engagement software for iGaming operators and platform providers around the world, has announced an expanding focus on the iGaming sector with new integrations for the Optimove customer data platform and RealTime Gaming.

iGaming Business

Jul

22nd

2026

06:30

B2B Tag, Marketing and Promotional Activities, Events and Conferences

The Maturity Problem in Personalization

At Optimove Connect 2026, Rhylan Johnson, Product Lead of Optimove Personalize made a case that runs against most marketing instinct: the trouble with personalization is rarely the data or the tools. It is maturity. And the programs that try to skip ahead usually end up confidently wrong about more customers, not fewer.

Jul

21st

2026

21:53

DAZN Delivers 100,000+ Personalized Campaigns

A preview of this article is not available. Please click on the headline to read the complete article

Jul

21st

2026

21:53

Emerging Tech, B2B Tag

How Sisal Built a Player-Centric CRM Operation

The Problem: A Regulated, Multi-Vertical Market Built for Silos Sisal is one of Italy's largest gaming and payment services groups and part of Flutter International. Founded in 1946, it was the first Italian company licensed to operate in the gaming sector, and it now serves more than 14 million customers.

Jul

21st

2026

21:33

B2B Tag, Marketing and Promotional Activities

Stoiximan: Case Study

What Marketing Challenge Did Stoiximan Face? Stoiximan had built something impressive. More than 70% of their campaigns running through automated lifecycle journeys. A sophisticated tech stack. A deep integration with their bonus platform. Years of CRM expertise embedded in the team.

Jul

21st

2026

20:52

Emerging Tech, B2B Tag

How Imperial Brands Built a Scalable Global CRM

The Problem In 2019, Imperial Brands' Next Generation Products division was running CRM the way most multi-brand global companies do: multiple software providers across brands, each market on its own platform, and data that did not match from one system to another.

Jul

21st

2026

20:25

How Tesco Bank Rebuilt Email Deliverability

A preview of this article is not available. Please click on the headline to read the complete article

Jul

21st

2026

20:20

B2B Tag, Product Updates, Partnerships

MyHeritage Case Study: Personalized Campaigns in 25+ Languages with Optimove

Marketing's Own Tower of Babel MyHeritage opened its Optimove Connect 2025 session with a myth. In the story of the Tower of Babel, a united human race speaks one language and starts building a tower to the sky.

Jul

21st

2026

06:30

Emerging Tech, Artificial Intelligence, Marketing and Promotional Activities

AI Creating vs. AI Decisioning in iGaming

The Big Picture Ask about AI in marketing today and you'll hear a lot of the same word doing a lot of different work. As Jeff Laniado puts it, AI has become something of a crutch, a term vendors reach for to describe the solution to every problem.

Jul

17th

2026

09:52

Marketing and Promotional Activities

Optimove Insights Back-to-School Report 2026: Families Start Shopping Early and Budget More, but Cost Pressure Still Defines the Season

New York, July 17, 2026 (GLOBE NEWSWIRE) -- Optimove Insights, the analytical and research arm of Optimove, today released its Back-to-School Report 2026, a survey of 648 U.S. consumers that finds families entering the season earlier and with bigger budgets, even as cost pressure remains the defining concern.

Jul

16th

2026

06:30

Emerging Tech, B2B Tag, Partnerships

Amelco x Optimove: A Decade of Powering Operator Growth

Navigating the "Dark Arts" of CRM Marketing in iGaming Amelco has been building iGaming technology fore more than 20 years, serving operators across North America, South Africa, the UK, and Asia. Across Amelco's global client base, the marketing challenge looks different in every territory.

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