News Summary:
On September 16, 2026, Optimove detailed five prompts for its AI, encouraging marketers to use the technology beyond content generation for data interaction, insights, strategy refinement, audience building, and problem-solving. Previously, on September 15, Optimove Insights published its August 2026 iGaming Pulse report, which benchmarks player behavior across US and global iGaming markets based on monthly averages of 3.2 million active US players and 21 million globally. On September 11, the company highlighted a Practical Ecommerce article discussing the evolving retail landscape, particularly the "next retail battle" for AI shopping tools, where external platforms might fulfill purchases, potentially reducing merchants to backend partners. Earlier, on September 9, Optimove provided guidance on building an Executive CRM Dashboard using its MCP, designed to answer key CRM reporting questions regarding incremental value, customer acquisition funnel drop-offs, and changes in active customer bases and important audiences. This followed an Optimove report on September 6, which revealed that 84% of NFL bettors place in-play wagers during the season, despite pre-game betting remaining their preferred format.
Subscribe for full access to Optimove's profile
Subscribe for full access to Optimove's products in full detail 
