MetaBroadcast, privately owned and headquartered in the UK, was founded in 2007 and employs approximately 20 individuals. The company reported $1.3M in revenue as of 2024. It specializes in content supply chain solutions, offering automated and enriched metadata that drives content discovery and audience insight use cases.
MetaBroadcast's metadata transitioned from a supporting technical asset to a key growth factor for content providers, audience measurement firms, and contextual advertisers within three years. A data-driven approach to maximizing content value was implemented. An audit of RadioTimes highlighted lessons learned regarding metadata quality. The evolution of audience measurement was discussed in relation to Atlas. Finally, the significance of metadata in sports broadcasting was emphasized, focusing on improving content discovery for fans and platforms.
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MetaBroadcast offers products in the media tech industry. MetaBroadcast's product portfolio comprises of content supply chain.
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MetaBroadcast's revenues were less than $10M in 2024. All the revenue comes from metadata management.
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MetaBroadcast's customers primarily consist of telecoms and broadcast television and radio companies. Examples of MetaBroadcast's customers include BT Group, Sky Group and BBC. MetaBroadcast has partners like Nielsen.
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