Instacart, a publicly owned company headquartered in the US, was founded in 2012 and employs approximately 18,490 individuals. It reported $3.7 billion in revenue as of 2025 and functions as a tier 1 media tech buyer. The company, which specializes in software development, operates as a grocery technology company in North America, collaborating with grocers and retailers to evolve the shopping experience.

2025 Revenue

Founded

2012

Headcount

18,483

Headquarters

US

Primary Segment

Software Development

Ownership

Publicly Owned

News Summary:

On May 1, 2026, the Seattle City Attorney’s Office announced that the App-Based Worker Deactivation Rights Ordinance, which establishes deactivation protections for app-based workers, remains in effect, having withstood a legal challenge brought by companies including Uber and Instacart.

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Instacart offers 2 products in the media and telecoms services industry. Instacart's product portfolio comprises of search, social, and retail media.
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Instacart's revenues were $3.7B in 2025. Caretta Research has split Instacart's revenue into 2 different product categories.
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Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include DoubleVerify, Integral Ad Science (IAS) and The Trade Desk.

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Example Partners

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