Instacart, publicly owned and headquartered in the US, was founded in 2012 and employs approximately 18,490 individuals, reporting $3.7B in revenue as of 2025. The company specializes in software development and functions as a tier 1 media tech buyer, focusing on grocery technology in North America by collaborating with grocers and retailers.
On September 17, 2026, Uber Eats and DoorDash struck new partnerships with Costco, intensifying competition with Instacart in grocery delivery. Previously, on September 15, 2026, Instacart, owned by Maplebear, rolled out Clementine, an AI grocery assistant, across North America and expanded its Cart Assistant deployments with additional retail partners. This move further shifts Instacart toward a technology and data platform model, utilizing AI-driven cart building and retailer-branded assistants to deepen engagement across both consumer and enterprise channels.
Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include DoubleVerify, The Trade Desk and Integral Ad Science (IAS).
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