Instacart, a publicly owned company headquartered in the US, was founded in 2012 and employs approximately 18,490 individuals. It reported $3.7 billion in revenue as of 2025 and functions as a tier 1 media tech buyer. The company, which specializes in software development, operates as a grocery technology company in North America, collaborating with grocers and retailers to evolve the shopping experience.
On May 1, 2026, the Seattle City Attorney’s Office announced that the App-Based Worker Deactivation Rights Ordinance, which establishes deactivation protections for app-based workers, remains in effect, having withstood a legal challenge brought by companies including Uber and Instacart.
Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include DoubleVerify, Integral Ad Science (IAS) and The Trade Desk.