Instacart is a Publicly Owned company headquartered in the US. Founded in 2012, it employs approximately 18,490 individuals and reported $3.7B in revenue as of 2025, functioning as a tier 1 media tech buyer. Its main product is Software Development. The company operates as a grocery technology provider in North America, collaborating with grocers and retailers to facilitate how people shop.
On March 20, 2026, reports indicated that Seattle's policy designed to guarantee higher pay for delivery drivers, including those working for Instacart, did not yield its intended results. This development underscored the challenges faced by gig workers, who operate as independent contractors for platforms like Instacart, receiving pay per delivery without guaranteed hours, benefits, or minimum wage protections. Previously, on March 18, 2026, a guide was published detailing top employment law claims that delivery drivers could consider against companies such as DoorDash, Uber Eats, or Instacart in California, reinforcing the ongoing discussions around the legal status and protections for these independent contractors.
Instacart has partners like Sprouts Farmers Market. Examples of Instacart's suppliers include Integral Ad Science (IAS), DoubleVerify and The Trade Desk.
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