Orange Logic, a privately owned company headquartered in the US, founded in 1998 with approximately 270 employees, reported $47.0M in revenue as of 2025 and operates as a tier 2 media tech buyer. The company provides marketer and agency technology, offering a Digital Asset Management (DAM) solution that streamlines content workflows, automates manual processes, and removes roadblocks from remote collaboration.
On March 12, 2026, the Orange Logic team engaged with 17 Chief Marketing Officers and senior brand leaders from diverse sectors, including healthcare, technology, real estate, telecom, financial services, media, and consumer brands, at an industry event, noting that all participants shared similar structural challenges. Previously, on March 10, Orange Logic CEO Brian McLaughlin offered insights in an interview, discussing how the company optimizes digital asset management (DAM) for intelligent content operations. He addressed the challenges enterprises face in managing the increasing volume, scale, and complexity of digital content strategies while ensuring assets remain compliant, searchable, and accessible.
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Orange Logic offers products in the media tech and ad tech and services industries. Orange Logic's product portfolio comprises of marketer and agency technology and production and post production.
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Orange Logic's revenues were less than $100M in 2025. Caretta Research has split Orange Logic's revenue into 2 different product categories, the largest of which is production asset management (PAM) and collaboration. For full access to Orange Logic's revenue breakdown subscribe to Caretta Portal.
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Orange Logic's customers primarily consist of education and broadcast television and radio companies. Examples of Orange Logic's customers include NBCUniversal, Pearson and BBC.
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